Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Research of Economics and Business
Fitriana, Annisha
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Harnessing the Power of Social Media, Pricing Strategies, Brand Image, and Product Quality in Purchase Decisions Fitriana, Annisha; Komala, Lenda
Research of Economics and Business Vol. 2 No. 2 (2024): SEPTEMBER 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v2i2.279

Abstract

The purpose of this study is to ascertain whether ASUS brand purchasing decisions are influenced by social media, pricing, brand perception, and product quality laptops. The population of this research is YARSI University students who buy or use ASUS brand laptops. The sampling technique uses a non-probability method, using a purposive sample approach by sending out surveys. Multiple regression analysis, the partial t-test, and the simultaneous f-test are the data analysis techniques that are employed. The study's findings indicate that (1) social media influence has a negligible and unfavorable impact on consumers' decisions to buy. Price has a negligible and unfavorable influence on decisions made about purchases. (3) Buying decisions are positively and significantly impacted by brand image. (4) Buying decisions are positively and significantly impacted by product quality. (5) Every independent variable simultaneously has a big impact on buying decisions. The research's managerial implications show that businesses must focus on integrated marketing strategies on social media to increase interaction and engagement with consumers. Competitive and transparent price management can increase product attractiveness, while a positive brand image needs to be built through consistent and innovative communication.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, KEPEMILIKAN MANAJERIAL DAN KEPEMILIKAN INSTITUSIONAL TERHADAP KINERJA KEUANGAN DAN NILAI PERUSAHAAN : (Studi Pada Perusahaan Subsektor Industri Makanan dan Minuman yang Terdaftar di BEI Tahun 2017-2021) Fitriana, Annisha; Komala, Lenda
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 5 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk memahami dampak Corporate Social Responsibility (CSR), Kepemilikan Manajerial, dan Kepemilikan Institusional terhadap Kinerja Keuangan dan Nilai Perusahaan pada 10 perusahaan subsektor makanan dan minuman yang terdaftar di BEI selama periode 2017-2021. Metode analisis yang digunakan adalah Analisis Data Panel dengan aplikasi Eviews. Hasil analisis menunjukkan bahwa CSR dan Kepemilikan Manajerial memiliki pengaruh positif yang signifikan terhadap Kinerja Keuangan, sementara Kepemilikan Institusional tidak berpengaruh signifikan. Di sisi lain, Kepemilikan Manajerial memiliki dampak negatif yang signifikan terhadap Nilai Perusahaan, sementara CSR dan Kepemilikan Institusional tidak berpengaruh secara signifikan terhadap Nilai Perusahaan. Secara simultan Rasio CSR, Kepemilikan Manajerial dan kepemilikan Institusional memiliki pengaruh yang signifikan terhadap Kinerja keuangan dan nilai Perusahaan.
Co-Authors Komala, Lenda