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Adhidharma, Ferry
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Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Riset Komunikasi

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Madura dan Potensi Wisata Rempah: Kajian Strategi Komunikasi Pemasaran Pariwisata Suryandari, Nikmah; Rahmawati, Farida Nurul; Adhidharma, Ferry
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1025

Abstract

The COVID-19 pandemic has stopped the activities of the global tourism industry. This condition is further exacerbated by the atmosphere of uncertainty and the lack of effective vaccination. This resulted in people starting to try various drugs to boost their immunity, turning to traditional medical practices and alternative medicine. The use of spices in food and herbal medicine is known as one of Madura's tourism potential. This research aims to determine the tourism marketing communication strategy for Madurese spice products. This paper presents a niche tourism sector that emphasizes the potential of spice tourism. The research aims to determine strategies for promoting spice-based tourism and for developing Madura tourism. The research used a qualitative descriptive method with informants from spice-based tourism businesses in Madura. The research results show that the use of tourism marketing communication strategies in Madura uses a 7P marketing mix perspective, namely product, price, place, promotion, people, process, physical evidence.
Co-Authors Nikmah Suryandari Rahmawati, Farida Nurul Yuliana Rakhmawati, Yuliana