Prasetyo, Wisnu Budi
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Perceived Value, E-Trust, E-Satisfaction, and E-Loyalty on Online Trip Clients in Jakarta Kalim, Muchamad Nur; Prasetyo, Wisnu Budi; Ramli, Abdul Haeba; Mariam, Siti
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3673

Abstract

In the realm of internet technology that has occurred in Indonesia, it has had an impact on the trip business sector, since the presence of online trip agents, the market potential for the trip business has increased. This investigation points out to explore how Perceived Value and E-Trust influence E-Loyalty by using the E-Satisfaction variable as an intercede variable. This investigation was conducted on 110 respondents who had used online trip in Jakarta. Data analysis in this investigation used SEM-PLS. The conclusion of this investigation shows that Perceived Value has a positive effect on E-Satisfaction, E-Trust has a positive effect on E-Satisfaction, E-Satisfaction has a positive effect on E-Loyalty, Perceived Value has a positive effect on E -Loyalty, while E-Trust has a negative effect on E-Loyalty, E-Trust has a negative effect on E-Loyalty through E-Satisfaction and Perceived Value has a negative effect on E-Loyalty through E-Satisfaction. Suggestions in this investigation are to add investigation variables and use different investigation methods. The managerial implication obtained is that online trip agent companies must pay attention to the perceived value and e-trust of clients towards the corporation in order to create e-Satisfaction for clients. When e-Satisfaction is achieved, the corporation must maintain it to achieve e-loyalty.
Self-Enhancement, Conservation Values, and Personal Taxation Culture: How Education Level Moderates Their Relationship Indrati, Menik; Prasetyo, Wisnu Budi; Purwaningsih, Eny; Faaroek, Safiani
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 8 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/transparansi.v8i1.4832

Abstract

This research investigates the influence of Self-Enhancement and Conservation on personal tax culture, by considering education level as a moderating factor. Involving employees at the Ministry of Law and Human Rights in West Java as research subjects, this research aims to understand how the encouragement to increase a positive view of oneself Self-Enhancement and conservation values (Conservation) contributes to the formation of attitudes and behaviour regarding tax obligations. The respondents in this research were 230 employees at the Ministry of Law and Human Rights in West Java. Data analysis uses Moderated Regression Analysis (MRA).. The research results show that Self- Enhancement and Conservation have a positive influence on personal tax culture. Furthermore, education level was identified as a significant moderator, able to strengthen the relationship between these factors and personal tax culture. Managerial implications involve developing strategies that combine Self-Enhancement and Conservation in training and tax policy, with tailored adjustments to individual financial conditions, to build a sustainable tax culture in the organization. Abstrak Penelitian ini menginvestigasi pengaruh Self-Enhancement dan Conservation terhadap budaya pajak pribadi, dengan mempertimbangkan tingkat pendidikan sebagai faktor moderasi. Melibatkan karyawan di Kementerian Hukum dan HAM di Jawa Barat sebagai subjek penelitian, penelitian ini bertujuan untuk memahami bagaimana dorongan untuk meningkatkan pandangan positif terhadap diri sendiri (Self-Enhancement) dan Conservation berkontribusi pada pembentukan sikap dan perilaku terkait kewajiban pajak. Responden pada penelitian ini sebanyak 230 karyawan di Kementerian Hukum dan HAM di Jawa Barat. Analisa data menggunakan Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa Self-Enhancement dan Conservation memiliki pengaruh positif terhadap budaya pajak pribadi. Selanjutnya, tingkat pendidikan diidentifikasi sebagai moderator yang signifikan, mampu memperkuat hubungan antara faktor-faktor tersebut dan budaya pajak pribadi. Implikasi manajerial melibatkan pengembangan strategi yang memadukan Self-Enhancement dan Conservation dalam pelatihan dan kebijakan pajak, dengan penyesuaian yang disesuaikan dengan kondisi finansial individu, untuk membangun budaya pajak yang berkelanjutan di organisasi.