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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Buwana, Danang Sangga
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Law, Crime, Criminology & Criminal Justice Social Sciences

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WATCHING ATTITUDE FACTORS IN DELIVERING MUKBANG SHOWS Styawan, Zenyt; Buwana, Danang Sangga
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i2.540

Abstract

Mukbang is an opportunity to find sustenance. This research using 8 concepts consisting of attraction in delivery, voyeurism mediation, perceptions of novelty, loneliness, health awareness, collectivity, social normatives and intentions watch. This study uses a positivism paradigm using quantitative approach and survey methods. The population in this study were adolescents age 15 to 17 years old. Based on research results this shows that the normative influence of Tanboy kun loneliness appeal to consciousness health with the collective perception of novelty in mediating voyeurism the delivery of mukbang (X) affects the intention to watch (Y) students of SMKN 1 Bekasi.
Co-Authors Styawan, Zenyt