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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Gudang Jurnal Multidisiplin Ilmu
Surasmi, Rahayu
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EFFECTIVENESS OF USING ZOOM IN CREATIVE BROADCAST MANAGEMENT LEARNING AT STIKOM INTERSTUDI Maulana, Akhdan Hadi; Surasmi, Rahayu
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.930

Abstract

Communication and information have developed to date, starting from the agricultural technology era, the industrial era and the digitalization era. The aim of this research is to determine the effectiveness of using Zoom Meetings as a media platform in learning creative broadcast management courses for STIKOM Interstudi students majoring in broadcast class 2020. This research uses a qualitative descriptive approach and collects data through in-depth interviews. The concept used is adopted from Djamarah in Syatra (2013) to measure effectiveness in online learning with the indicators; a) the existence of clear learning objectives, b) lecturer's ability to manage the learning process, c) student involvement during the learning process, and d) student responses or responses. The results of this research explain that the use of the Zoom Meeting platform in learning Creative Broadcast Management is quite effective. Judging from the fact that the learning objectives are clear enough to be effective, the lecturer's ability to manage learning is also quite good, where the lecturer can master the learning material, students are also actively involved in the teaching and learning process so that there is feedback or response between the lecturer and students.
Pengaruh Cyber Public Relations Terhadap Citra Merek Produk Kosmetik Mustika Ratu Kevinia, Callista; Surasmi, Rahayu
Gudang Jurnal Multidisiplin Ilmu Vol. 4 No. 1 (2026): GJMI - Januari
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v4i1.2047

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh cyber public relations yang dilakukan melalui akun Instagram @mustikaratuind terhadap citra merek produk kosmetik Mustika Ratu. Sebagai salah satu merek kosmetik tradisional terkemuka di Indonesia, Mustika Ratu menghadapi tantangan besar dalam mempertahankan eksistensi merek di tengah persaingan dengan kompetitor lokal maupun internasional yang semakin aktif secara digital. Dalam konteks ini, pemanfaatan media sosial sebagai strategi public relations menjadi penting untuk membentuk persepsi positif konsumen. Instagram dipilih karena memiliki daya tarik visual yang kuat serta tingkat interaktivitas yang tinggi di kalangan pengguna. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden perempuan usia produktif yang mengikuti akun @mustikaratuind. Instrumen penelitian berupa kuesioner yang telah diuji validitas dan reliabilitasnya. Data dianalisis menggunakan regresi linier sederhana dan uji t untuk menilai pengaruh cyber public relations (transparency, internet porosity, the internet as an agent, dan richness in content and reach) terhadap citra merek (strength of brand associations, favorability of brand associations, dan uniqueness of brand associations). Hasil penelitian menunjukkan bahwa cyber public relations berpengaruh positif dan signifikan terhadap citra merek, dibuktikan dengan nilai t hitung sebesar 11,839 yang lebih besar dari t tabel 1,9844. Nilai koefisien determinasi (R Square) sebesar 58,9% menunjukkan bahwa variabel cyber public relations mampu menjelaskan 58,9% variasi dalam citra merek, sedangkan 41,1% sisanya dipengaruhi oleh faktor lain di luar penelitian ini" karena saya mau menjelaskan bahwa seberapa besar variabel X (cyber public relations) mampu menjelaskan variasi pada variabel Y (citra merek). Kekuatan hubungan ini berada pada kategori sedang, artinya cyber public relations cukup efektif namun masih memerlukan peningkatan untuk mencapai kategori kuat. Berdasarkan hasil ini, disarankan agar Mustika Ratu memperkuat kreativitas konten sekaligus mempertahankan interaksi positif dengan audiens melalui media sosial serta inovasi produk agar citra merek lebih kompetitif.
Co-Authors Kevinia, Callista Maulana, Akhdan Hadi