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All Journal Jurnal Multidisipliner Bharasa PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Arya Saputra, Dimas
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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INTELLECTUAL PROPERTY RIGHTS IN THE DIGITAL ERA (Challenges and Opportunities for Creative Industry Players in Indonesia) Arya Saputra, Dimas; Lestari Putri, Ayu; Indah Permata, Rani
Jurnal Multidisipliner Bharasa Vol 3 No 01 (2024): Jurnal Multidisipliner Bharasa
Publisher : Institut Teknologi Bisnis dan Kesehatan Bhakti Putra Bangsa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56691/jurnalmultidisiplinerbharasa.v3i01.351

Abstract

The digital age has brought a major transformation to the creative industries, enabling wider distribution and access to creative works. However, this also poses new challenges in the protection of intellectual property rights (IPR) for creative industry players in Indonesia. This article aims to examine the challenges and opportunities faced by creative industry players in protecting IPR in the digital era. This research uses a qualitative approach by collecting data through literature studies and interviews with several relevant stakeholders, including creative industry players, IPR observers, and authorities. The results show that although the digital age offers significant market expansion opportunities for creative industry players, challenges such as copyright and brand infringement are becoming increasingly complex. The study also identifies weaknesses in the current legal framework that affect the effectiveness of IPR protection and offers several recommendations to address those challenges, including regulatory improvements, increased awareness of IPR, and strengthened interagency cooperation. This article contributes to an understanding of the dynamics of IPR in the digital era in Indonesia and provides insight for policymakers, legal practitioners, and creative industry players in optimizing the potential of the creative industry while protecting the rights of creators and innovators.
Efektivitas Program Pemberdayaan UMKM Berbasis Digital terhadap Pendapatan Pelaku Usaha: Studi di Kabupaten Banyumas Ramadhan, Ahmad Fadli; Arya Saputra, Dimas
PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2025): PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/perseptif.v3i4.446

Abstract

This study aims to examine the effectiveness of digital-based MSME empowerment programs on business income in Banyumas Regency. The research adopts a quantitative approach with an explanatory design. Data were collected through a survey of MSME actors who participated in digital empowerment programs, including digital literacy training, social media utilization, e-commerce adoption, and digital payment systems. Data analysis employed descriptive statistics and simple linear regression. The findings indicate that digital-based MSME empowerment programs have a positive and significant effect on business income. Income growth is driven by expanded market access, improved transaction efficiency, and more effective digital marketing strategies. However, the impact of the program varies among MSME actors, depending on digital literacy levels, business sectors, and the intensity of technology utilization. This study concludes that digital empowerment programs are an effective strategy for increasing MSME income and strengthening local economic development. The results provide practical implications for local governments and stakeholders to design sustainable and needs-based digital empowerment policies for MSMEs.
Co-Authors Indah Permata, Rani Lestari Putri, Ayu Ramadhan, Ahmad Fadli