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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN Rodiaminollah, Moh; Ali Fahmi, Moh; Mubayyinah, Mubayyinah; Nurul Qomariyah, Lu'lu'
IQTISODINA Vol. 6 No. 2 (2023): DESEMBER
Publisher : LPPM IAI Nazhatut Thullab

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Abstract

Kepuasan konsumen terhadap pembelian barang utamanya produk makanan saat ini tidak hanya fokus pada soal rasa dan cita rasa saja, melainkan terhadap kualitas produk itu sendiri dan harga. Warung bebek goreng cabang purnama yang beralamatkan Jl. Wahid Hasyim juga memperhatikan tidak hanya pada soal rasa, melainkan kualitas produk dan harga. Saat ini persaingan bisnis di bidang makanan cukup kompetitif, utamanya di daerah lokal Kabupaten Sampang, sehingga hal tersebut yang berkaitan dengan kualitas dan harga harus benar-benar diperhatikan. Apabila produsen tidak memperhatikan kualitas dan harga, maka lambat laun konsumen akan pindah ke tempat lain untuk membeli produknya. Adapun hasil penelitian ini diharapkan bisa memberikan masukan kepada produsen khusunya agar kualitas produk dan harga betul-betuk diperhatikan. Penelitian ininjuga bisa memberikan sarana promosi kepada para konsumen terkait kualitas dan harga di warung bebek goreng cabang purnama sangatlah baik dan terjangkau.
The Dynamics of Arabic Linguistic Variation Hamdy, Mohammad Zainal; Mubayyinah, Mubayyinah
Al-Wazan: Journal of Arabic Education Vol. 3 No. 2 (2025): July
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/al-wazan.v3i2.427

Abstract

Arabic is one of the official languages recognized by the United Nations and serves as the national language in many countries across West Asia and North Africa. Beyond its political role, Arabic has historically functioned as a language of education, science, and religion. In Indonesia, the teaching of Arabic began with the spread of Islam, positioning it as the language of high prestige among Muslims since it acts as the medium of transmission for Islamic knowledge. Consequently, Arabic has become a priority language within Islamic education, particularly in pesantren and specialized language centers. However, the use of Arabic in non-native environments inevitably leads to variations, both in oral and written forms, as learners adapt the language according to their level of exposure and interaction. This study aims to investigate the phenomenon of linguistic variation in Arabic usage within Markaz Lughah Al-‘Arabiyah, a learning environment where students from diverse backgrounds engage with Arabic in formal and informal contexts. The research employs a qualitative method, utilizing natural settings to interpret the variations in language use, supported by observation, interviews, and document analysis. The findings reveal that linguistic diversity at the center manifests in code-switching, simplification of grammatical structures, and creative adaptations in oral communication. In writing, learners often exhibit a blend of classical and modern expressions, reflecting both challenges and innovations. The contribution of this study lies in providing insights into how Arabic develops in non-Arabic-speaking contexts, offering implications for Arabic pedagogy, curriculum design, and sociolinguistic studies