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Maya Citra
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The Influence of Lifestyle and Social Groups on Purchase Decisions with Trend as Moderating Variables Maya Citra
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.925 KB) | DOI: 10.55299/ijec.v1i1.221

Abstract

This study aims to determine the effect of lifestyle and social groups on purchasing decisions with Trend as a moderating variable. This research is a quantitative research. The sampling technique used was the saturated sampling method and the non-probability sampling technique with the criteria of high school motorcycle customers who would be the research sample. The data analysis technique used is validation test, reliability test, classical assumption test, multiple linear regression test , coefficient of determination, hypothesis testing and interaction test (MRA). The results showed that lifestyle had a positive effect on purchasing decisions with a tcount of (0.3259) > ttable of (0.2787), with a significant value of 0.02 <0.05. And the results of social group variables do not have a positive effect on purchasing decisions, with a tcount of (0.834) < ttable of (0.2787) and a significance value of 0.409 > 0.05. This study uses the moderating variable with the interaction method (MRA) to obtain the results that Trend is not able to moderate the influence of lifestyle on purchasing decisions with a significant value of interaction variable between lifestyles 0.128> 0.05 which means Trend is not able to moderate lifestyle on purchasing decisions. And Trend is not able to moderate social groups on purchasing decisions with a significant value of social group variables of 0.237 > 0.05, which means that Trend variables are not able to moderate social group variables on purchasing decisions.
The Effect of Prior Experience and Trust on Customer Loyalty with Satisfaction as an Intervening Variable Maya Citra
IJCS: International Journal of Community Service Vol. 1 No. 1 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.081 KB) | DOI: 10.55299/ijcs.v1i1.219

Abstract

This study aims to find out how the Effect of Prior Experience and Trust on Customer Loyalty with Satisfaction as an Intervening Variable (Case Study on PT. High Cliff City Branch Pawnshop). The population in this study is all CUSTOMERS of PT. High Cliff Branch Pawnshop. In determining the sample, the slovin formula was used with the purposive sampling technique, the sample taken was 91 respondents. The analysis tool in this study was data processing using the help of IBM SPSS 25.0 0 for windows. The results of hypothesis testing use the t test (Partial) and to test the intervening variables of researchers using the path analysis method. From this test it can be concluded that based on the results of the analysis of hypothesis 1 it can be seen that t count ( 3.584 ) > t table ( 1.662 ), similarly with the significance value of 0.001 < 0.05 then it can be concluded that the first hypothesis of dit Erima, meaning that the Prior Experience Variable (X1) has an effect on the Satisfaction Variable (Z), hypothesis 2 can be known that t count ( 22.258 ) > t table ( 1.662 ), and the significance value is 0.000 < 0.05 then it can be concluded that the second hypothesis is accepted.
The Influence of Lifestyle and Social Groups on Purchase Decisions with Trend as Moderating Variables Maya Citra
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.221

Abstract

This study aims to determine the effect of lifestyle and social groups on purchasing decisions with Trend as a moderating variable. This research is a quantitative research. The sampling technique used was the saturated sampling method and the non-probability sampling technique with the criteria of high school motorcycle customers who would be the research sample. The data analysis technique used is validation test, reliability test, classical assumption test, multiple linear regression test , coefficient of determination, hypothesis testing and interaction test (MRA). The results showed that lifestyle had a positive effect on purchasing decisions with a tcount of (0.3259) > ttable of (0.2787), with a significant value of 0.02 <0.05. And the results of social group variables do not have a positive effect on purchasing decisions, with a tcount of (0.834) < ttable of (0.2787) and a significance value of 0.409 > 0.05. This study uses the moderating variable with the interaction method (MRA) to obtain the results that Trend is not able to moderate the influence of lifestyle on purchasing decisions with a significant value of interaction variable between lifestyles 0.128> 0.05 which means Trend is not able to moderate lifestyle on purchasing decisions. And Trend is not able to moderate social groups on purchasing decisions with a significant value of social group variables of 0.237 > 0.05, which means that Trend variables are not able to moderate social group variables on purchasing decisions.
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