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All Journal International Journal of Economics (IJEC) Jurnal Studi Ilmu Politik
Julio, Muhammad Akbar
Unknown Affiliation
Religion Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Word of Mouth and Perceived Value on Parents' Decisions to Choose Kids Republic Jakarta School Julio, Muhammad Akbar; Shihab, Muchsin Saggaff
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1078

Abstract

This study aims to analyze the influence of Word of Mouth (WoM) and perceived value on parents' decisions to enroll their children at Sekolah Kids Republic Jakarta, an early childhood education institution (PAUD) located in Jakarta. The population for this study comprised 204 parents of students currently enrolled at Sekolah Kids Republic Jakarta. A sample of 68 parents was selected using a sampling technique with a 10% margin of error. The analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The study yielded the following findings: (1) Perceived value has a significant and dominant influence on parents' decisions in choosing Sekolah Kids Republic Jakarta; (2) Word of Mouth (WoM) has a relatively weak and statistically insignificant influence on these decisions; and (3) The combined effect of WoM and perceived value moderately explains the variance in parents' decisions, supporting the hypothesis that both variables together significantly influence decision-making, with perceived value playing a more dominant role.
Dinamika Pemasaran Politik Melalui Media Sosial Tiktok (Studi Pada Akun @Zul.hasan, @Agusyudhoyono10, Dan @Airlanggahartarto) Akbar Julio, Muhammad; Julio, Muhammad Akbar; Zalpa, Yulion; Rentika Wati, Reni
Jurnal Studi Ilmu Politik Vol 4 No 1 (2025): Jurnal Studi Ilmu Politik
Publisher : Prodi Ilmu Politik FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/0b32cq69

Abstract

This research aims to find out the Dynamics of Political Marketing through Tiktok Social Media and to find out the strategies and methods of political marketing on @zul.hasan, @agusyudhoyonoahy, and @airlanggahartarto accounts. The theory of this research uses 4 political marketing mixes according to Firmanzah and the theory of segmentation, target, position (STP). The subjects in this study are Zulkifli Hasan, Agus Yudhoyono, and Airlangga Hartarto. This research method uses descriptive qualitative research where descriptive qualitative research is research that describes and analyzes the data obtained and will then be described in the form of an explanation that is actually not in the form of numbers but uses a drawer that occurs in the field through documentation. The data sources used are primary data and secondary data. Research data analysis techniques are in the form of interviews, documentation, observations and other data sources so that they are easy to understand and then can be informed to the public. Based on the results of the study, it can be concluded that the three figures of Zulkifli Hasan, Agus Yudhoyono, and Airlangga Hartarto implemented a good and effective political marketing strategy by using the Firmanzah Product, Promotion, Price, and Place political marketing strategy as well as the STP strategy well, precisely, and directionally. The supporting factor for the political marketing strategy process of these three political figures is segmentation community, external aspects of the success team, network of friends, and internal aspects that are the mission of the three figures. 
The Influence of Word of Mouth and Perceived Value on Parents' Decisions to Choose Kids Republic Jakarta School Julio, Muhammad Akbar; Shihab, Muchsin Saggaff
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1078

Abstract

This study aims to analyze the influence of Word of Mouth (WoM) and perceived value on parents' decisions to enroll their children at Sekolah Kids Republic Jakarta, an early childhood education institution (PAUD) located in Jakarta. The population for this study comprised 204 parents of students currently enrolled at Sekolah Kids Republic Jakarta. A sample of 68 parents was selected using a sampling technique with a 10% margin of error. The analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The study yielded the following findings: (1) Perceived value has a significant and dominant influence on parents' decisions in choosing Sekolah Kids Republic Jakarta; (2) Word of Mouth (WoM) has a relatively weak and statistically insignificant influence on these decisions; and (3) The combined effect of WoM and perceived value moderately explains the variance in parents' decisions, supporting the hypothesis that both variables together significantly influence decision-making, with perceived value playing a more dominant role.
Co-Authors Akbar Julio, Muhammad Muchsin Saggaff Shihab Rentika Wati, Reni Zalpa, Yulion