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All Journal Jurnal Pengabdian Manajemen Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Hasmarani, Hesti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pelatihan TikTok Affiliate Untuk Peningkatan Pendapatan Karang Taruna Rusunawa Putri Cempo Surakarta Aminah, Siti; Hasmarani, Hesti; Abidin, Ali Zainal
Jurnal Pengabdian Manajemen Vol 4 No 1 (2024): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpm.v4i1.8422

Abstract

Based on the situation analysis, it is known that 92.6% of youth in the Putri Cempo Rusunawa area, Surakarta City, Central Java Province do not know about the TikTok Affiliate program. This service uses a method of providing training to youth organizations. The purpose of this program is to help youth organizations increase their knowledge and skills to generate additional income online through the TikTok platform by providing training on the use of TikTok Affiliate. TikTok Affiliate is a program officially issued by the TikTok application. Stages of community service activities: (1) Introduction to the TikTok platform and TikTok Shop Affiliate; (2) Training to teenagers and practice of creating TikTok Shop Affiliate accounts and (3) Providing tips and tricks for creating attractive promotional content and (4) Providing strategies for increasing income on TikTok by selling products. The results of this training activity are increased knowledge about TikTok and TikTok Affiliate, teenagers are able to create TikTok Shop accounts and have the desire to become content creators. TikTok Affiliate training for youths of Rusunawa Putri Cempo successfully increased the knowledge and skills of teenagers in utilizing the TikTok application to generate income online, this training is expected to help youths increase their income and improve their quality of life through the TikTok Affiliate program.
Pengembangan Kewirausahaan Bagi Mahasiswa Melalui Program Wirausaha Merdeka Dengan Inovasi Pengolahan Daun Kelor (Moringa Oleifera) Menjadi Teh Keloruma Hasmarani, Hesti; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.584

Abstract

The high unemployment rate among college graduates increases the importance of developing an entrepreneurial spirit among students. The Independent Entrepreneurship Program, which is part of the Independent Learning Campus (MBKM), provides students with the opportunity to develop business ideas based on local potential. This study aims to analyze the development strategy of the herbal tea business "Tea Keloruma" made from moringa leaves (Moringa oleifera), through a SWOT analysis approach and the preparation of a Business Model Canvas (BMC). The method used is qualitative descriptive analysis with a SWOT approach to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) faced in business development. The results of the analysis show that Tea Keloruma is in quadrant I in the SWOT diagram, which recommends implementing an aggressive strategy in the form of strengths-opportunities (SO). This strategy emphasizes the use of moringa leaf nutrition and healthy lifestyle trends to expand the market. Meanwhile, weaknesses such as lack of digital promotion and low consumer understanding are overcome through market education and branding strengthening. This study also found that Tea Keloruma business model includes collaboration with local farmers, broad consumer segmentation, and distribution strategies through social media and UMKM bazaars. With an innovative approach that focuses on local potential, Tea Keloruma is expected to be a significant example in the development of student entrepreneurship that provides economic and social impacts.
Co-Authors Ali Zainal Abidin Muhammad Arif Siti Aminah