Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Indonesian Journal of Multidisciplinary Science Journal of Management and Administration Provision
Nugroho, Bernadus Yuliarto
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Local Government Financial Statements as A Basis for Making National Economic Recovery Loan (PEN) Policies in the Jakarta Provincial Government Nukman, Precillia; Nugroho, Bernadus Yuliarto
Journal of Management and Administration Provision Vol. 4 No. 1 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i1.341

Abstract

This research was conducted to analyze local government financial statements as a basis for making decisions or policies on the use of Regional PEN Loans in the DKI Jakarta Provincial Government. Due to a decrease in revenue as a result of the covid-19 pandemic, the DKI Jakarta Provincial Government is looking for other sources of funding to finance development to meet public services. The data used include budget and realization of regional income and expenditure, as well as the value of Construction in Progress which is supported by qualitative information in Notes to Financial Statement. The research method uses descriptive qualitative by collecting data in the form of images, numbers, tables, and sentences, in the form of secondary data. The results ofthe study concluded that the information presented in the financial statements has an important role in assisting the policy making of the DKI Jakarta Provincial Government in applying for Regional PEN Loans and meeting the criteria as a loan recipient.
The role of artificial intelligence marketing efforts on brand preference mediated by brand experience of TikTok users in DKI Jakarta Koeswara, Florence Otto; Nugroho, Bernadus Yuliarto
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 2 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i2.1019

Abstract

This study aims to examine the role of Artificial Intelligence (AI) in customer brand preference mediated by brand experience within the context of DKI Jakarta, Indonesia. The study adopted a cross-sectional design, collecting data at a single point in time from August to December 2023. The research focused on TikTok users in DKI Indonesia, targeting individuals aged 18-34 years who had experience using short video platforms like Instagram Reels and YouTube Shorts. For inferential analysis, the study applied Structural Equation Modeling (SEM) using SmartPLS 3.2.9 software. The results showed that brand experience is developed based on the experience of using the services powered by AI technology, thereby shaping brand preference among users. This study found that there is a positive influence between AI marketing efforts on brand experience and brand preference. There are positive influences of brand experience on the brand preference of Tik Tok users. The findings of this study have implications for the companies that specialize in technology and social media, specifically for the Tiktok company.
Co-Authors Koeswara, Florence Otto Nukman, Precillia