Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
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This Author published in this journals
All Journal The Indonesian Journal of Communication Studies Jurnal Nasional Manajemen Pemasaran dan SDM
Sari, Prasiani Purnama
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

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Social media users' privacy limits on adult content: a case study of the Instagram account @catwomanizer Nuraini, Rahmi; Dwiandini, Afifah; Mardhika, Herdiantyara; Sari, Prasiani Purnama; Susanto, Stephanie
The Indonesian Journal of Communication Studies Vol 16, No 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.11386

Abstract

Providing personal information can strengthen interpersonal relationships, but it can also subject individuals to judgments from the recipient and result in a loss of control over that information. The Communication Privacy Management (CPM) theory can be utilized to understand how individuals manage their personal information. This research aims to investigate how the user of the Instagram account @catwomanizer, a popular influencer who frequently shares adult and sex education content, implements privacy in the interaction of adult content on Instagram. The approach employed in this study is qualitative, using instrumental case study methodology. Based on Zoom interviews conducted with @catwomanizer and three of their followers, as well as document analysis, it was found that @catwomanizer implements five derived concepts from the CPM theory. @catwomanizer establishes privacy boundaries through two processes: content creation and content delivery. Moreover, each of these processes has its own set of filters.
Endorser Strategies in Efforts to Increase Audience Purchase Interest in Social Commerce: A Systematic Literature Review Sari, Prasiani Purnama
The Indonesian Journal of Communication Studies Vol 17, No 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11681

Abstract

Social media has evolved into an advertising platform due to the active engagement of audiences, brands, and endorsers, giving rise to the new term 'social commerce,' which refers to trade activities involving social interaction. This research aims to compile studies on endorsers in social commerce and analyze the strategies employed to enhance the purchasing interest of the audience. The study utilizes the Systematic Literature Review method and identifies 15 documents meeting the criteria following a limitation process. The gathered strategies to support endorser and brand activities include enhancing parasocial relationships, possessing distinct characteristics, increasing interactions, utilizing attributes, garnering high numbers of 'likes' and 'comments,' avoiding hashtag usage, and informing about preannouncement discounts. This systematic literature review can be revisited to ascertain if there have been changes or additions to endorser strategies in social commerce, given the rapid evolution of algorithms and trends, necessitating adjustments from endorsers, brands, and relevant stakeholders.
Strategi Influencer dalam Upaya Meningkatkan Niat Beli di Social Commerce Sari, Prasiani Purnama
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1689

Abstract

Society has begun to question influencer reviews in social commerce, despite influencers remaining essential in marketing. This research aims to gather effective strategies for influencers in social commerce to enhance purchase intention. The study utilizes the Systematic Literature Review method and identifies 15 documents meeting the criteria following a limitation process. The gathered strategies to support influencers and brand activities include enhancing parasocial relationships, possessing distinct characteristics, increasing interactions, utilizing attributes, garnering high numbers of 'likes' and 'comments,' avoiding hashtag usage, and informing about preannouncement discounts. The strategies found provide a comprehensive framework for influencers, brands, and researchers to navigate the dynamic landscape of social commerce, ensuring effective engagement, trust-building, and positive outcomes for all stakeholders involved. This systematic literature review can be revisited to ascertain if there have been changes or additions to influencer strategies in social commerce, given the rapid evolution of algorithms and trends, necessitating adjustments from influencers, brands, and relevant stakeholders.
Social media users' privacy limits on adult content: a case study of the Instagram account @catwomanizer Nuraini, Rahmi; Dwiandini, Afifah; Mardhika, Herdiantyara; Sari, Prasiani Purnama; Susanto, Stephanie
The Indonesian Journal of Communication Studies Vol. 16 No. 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.11386

Abstract

Providing personal information can strengthen interpersonal relationships, but it can also subject individuals to judgments from the recipient and result in a loss of control over that information. The Communication Privacy Management (CPM) theory can be utilized to understand how individuals manage their personal information. This research aims to investigate how the user of the Instagram account @catwomanizer, a popular influencer who frequently shares adult and sex education content, implements privacy in the interaction of adult content on Instagram. The approach employed in this study is qualitative, using instrumental case study methodology. Based on Zoom interviews conducted with @catwomanizer and three of their followers, as well as document analysis, it was found that @catwomanizer implements five derived concepts from the CPM theory. @catwomanizer establishes privacy boundaries through two processes: content creation and content delivery. Moreover, each of these processes has its own set of filters.
Endorser Strategies in Efforts to Increase Audience Purchase Interest in Social Commerce: A Systematic Literature Review Sari, Prasiani Purnama
The Indonesian Journal of Communication Studies Vol. 17 No. 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11681

Abstract

Social media has evolved into an advertising platform due to the active engagement of audiences, brands, and endorsers, giving rise to the new term 'social commerce,' which refers to trade activities involving social interaction. This research aims to compile studies on endorsers in social commerce and analyze the strategies employed to enhance the purchasing interest of the audience. The study utilizes the Systematic Literature Review method and identifies 15 documents meeting the criteria following a limitation process. The gathered strategies to support endorser and brand activities include enhancing parasocial relationships, possessing distinct characteristics, increasing interactions, utilizing attributes, garnering high numbers of 'likes' and 'comments,' avoiding hashtag usage, and informing about preannouncement discounts. This systematic literature review can be revisited to ascertain if there have been changes or additions to endorser strategies in social commerce, given the rapid evolution of algorithms and trends, necessitating adjustments from endorsers, brands, and relevant stakeholders.
Co-Authors Dwiandini, Afifah Mardhika, Herdiantyara Rahmi Nuraini Susanto, Stephanie