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All Journal Indonesian Journal of Law and Economics Review Proceedings of The ICECRS
Prasetya, Atina Nabila Ade
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Achieving Success: Transformative Branding and Digital Marketing Strategies to Elevate Wotanmas Jedong MSMEs: Meraih Kesuksesan: Strategi Transformatif Branding dan Pemasaran Digital untuk Mengangkat UMKM Wotanmas Jedong Waluyo, Sabka Ardi; Pratama, Handraswara; Rachamawati, Aisyah; Prasetya, Atina Nabila Ade; Yani, Muhammad
Proceedings of The ICECRS Vol. 12 No. 2 (2023): Seminar Nasional, Peran Nyata Civitas Akademika Bagi Masyarakat : Solusi Pembe
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v12i2.1748

Abstract

The goals of this service include efficient digital marketing. This is to increase the visibility and attractiveness of Wotanmas Jedong MSMEs in society by using effective digital marketing strategies. Apart from that, the aim of this service is also to equip Wotanmas Jedong MSME players with digital marketing skills that will help them develop and develop. This service method involves Wotanmas Jedong MSME owners taking digital marketing training, which includes teaching them about things like SEO, social media, and e-commerce, as well as designing and implementing digital marketing strategies that include innovative content, social media campaigns, and promotions. online to increase visibility and customer interest. This dedication has resulted in increased awareness of the Wotanmas Jedong UMKM brand among the target market, as demonstrated by increased interactions and followers on social media. Apart from that, optimizing digital marketing, which means implementing effective digital marketing strategies, increasing competitiveness and market penetration through online platforms. This service can increase the income and sustainability of MSMEs, which can improve local economic prosperity and encourage local economic growth. Highlights: Boosting Wotanmas Jedong MSMEs through comprehensive digital marketing education. Implementing strategic SEO, social media, and e-commerce techniques for enhanced online presence. Driving local economic growth by increasing competitiveness and market penetration through optimized digital marketing. Keywords: Brand Awarenes, Digital Marketing, UMKM
Tax Avoidance Determinants with Sales Growth as Moderator: Penentu Penghindaran Pajak dengan Pertumbuhan Penjualan sebagai Moderator Ernandi, Herman; Prasetya, Atina Nabila Ade
Indonesian Journal of Law and Economics Review Vol. 20 No. 1 (2025): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v20i1.1433

Abstract

Background: Tax avoidance remains a strategic decision frequently undertaken by firms to manage financial pressure and maintain performance stability. Specific Background: Prior studies show inconsistent findings regarding the role of leverage and company size, while the contribution of sales growth as a moderating variable remains underexplored. Gap: Limited empirical evidence integrates sales performance dynamics into the tax avoidance model within consumer non-cyclical firms. Aim: This study examines the effect of leverage and company size on tax avoidance and evaluates the moderating role of sales growth. Results: Findings show that leverage significantly increases tax avoidance, while company size also contributes positively. Sales growth strengthens the relationship between leverage and tax avoidance, indicating that firms with stronger sales tend to utilize tax minimization strategies more aggressively. Novelty: The study introduces sales growth as a contextual moderator to clarify inconsistencies in previous findings. Implications: Results provide insights for managers and policymakers in designing governance mechanisms to ensure tax compliance, particularly in firms with high debt levels and strong market performance. Highlights:• Leverage and firm size significantly shape tax avoidance• Sales growth strengthens leverage–tax avoidance relationship• Model clarifies inconsistencies in previous tax avoidance studies Keywords: Tax Avoidance, Leverage, Firm Size, Sales Growth, Moderation Model
Co-Authors Ernandi, Herman Muhammad Yani, Muhammad Pratama, Handraswara Rachamawati, Aisyah Waluyo, Sabka Ardi