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All Journal Sevanam: Jurnal Pengabdian Masyarakat Nusantara Community Empowerment Review Praktek Kerja Lapang Akuntansi
Arista, Cindy
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Strategi Inovasi dan Pemasaran Digital untuk Meningkatkan Daya Saing UMKM Nasi Menthok Bu Roni Arista, Cindy; Sholikhah, Affifatus; Saharani, Aliefia Enggal; Rotama, Bintang Armando; Brillianta, Aisyah; Falach, M. Zidnal; Oktavia, Igga
Nusantara Community Empowerment Review Vol. 2 No. 2 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i2.1229

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing UMKM nasi menthok Bu Roni melalui inovasi pengembangan produk dan pemanfaatan media sosial sebagai alat pemasaran. Metode pengabdian masyarakat yang digunakan adalah pendekatan kualitatif dengan studi kasus, melibatkan observasi, wawancara mendalam dengan pemilik usaha, dan analisis dokumen terkait. Hasil pengabdian masyarakat menunjukkan bahwa inovasi dalam kemasan produk menjadi lebih modern dan kekinian serta desain logo yang menarik berhasil meningkatkan daya tarik dan minat konsumen. Selain itu, penggunaan media sosial seperti Instagram, WhatsApp, dan Google Maps terbukti efektif dalam memperluas jangkauan pasar dan meningkatkan interaksi dengan konsumen. Faktor-faktor yang mempengaruhi daya saing UMKM ini meliputi kualitas produk yang konsisten, inovasi dalam menu dan kemasan, serta strategi pemasaran yang tepat. Kontribusi pengabdian masyarakat ini terletak pada bukti empiris bahwa kombinasi antara inovasi produk dan pemasaran. This community service aims to increase the competitiveness of Bu Roni's Nasi Menthok MSME through product development innovation and the use of social media as a marketing tool. The community service method used is a qualitative approach with case studies, involving observation, in-depth interviews with business owners, and analysis of related documents. The results of community service show that innovation in product packaging has become more modern and contemporary and an attractive logo design has succeeded in increasing consumer appeal and interest. In addition, the use of social media such as Instagram, WhatsApp, and Google Maps has proven effective in expanding market reach and increasing interaction with consumers. Factors that influence the competitiveness of this MSME include consistent product quality, innovation in menus and packaging, and the right marketing strategy. The contribution of this community service lies in empirical evidence that the combination of product innovation and marketing.
Education for Clean and Healthy Lifestyle (PHBS) at Budi Utama Kerobokan Junior High School Arista, Cindy; Harianti, Ayuni
Sevanam: Jurnal Pengabdian Masyarakat Vol 1 No 2 (2022): September
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/sevanam.v1i2.1697

Abstract

The covid-19 pandemic has had an impact on the education sector in Indonesia, since March 2019 education at all levels has been carried out online. Various problems arose during the distance learning process, so the government issued a Joint Decree of 4 Ministers regarding the implementation of face-to-face learning, the central government has authorized local governments to permit face-to-face learning in 2021. As a form of community service from The Bali Nahdlatul Ulama Institute of Science and Technology carried out PHBS educational activities as an effort to anticipate the spread of Covid-19 in the Budi Utama Kerobokan Junior High School. The methods used are counseling, distribution of information brochures, regarding PHBS and efforts to prevent Covid-19, as well as training and mentoring PHBS in the school environment. Based on the results of the evaluation, data obtained from questionnaires to 65 respondents consisting of students, teachers, and school residents as much as 100% have complied with health protocols in the school environment and 95.4% have implemented the PHBS movement in schools (Figure 4). This training activity is expected to increase the knowledge and awareness of school residents and the surrounding community in anticipating the spread of Covid-19 in the school environment, complying with applicable health protocols, and creating a clean and healthy school environment. Key words: Face-to-face Learning; Covid-19 health protocol; PHBS educational activities.
Strategi Inovasi dan Pemasaran Digital untuk Meningkatkan Daya Saing UMKM Nasi Menthok Bu Roni Arista, Cindy; Sholikhah, Affifatus; Saharani, Aliefia Enggal; Rotama, Bintang Armando; Brillianta, Aisyah; Falach, M. Zidnal; Oktavia, Igga
Nusantara Community Empowerment Review Vol. 2 No. 2 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i2.1229

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing UMKM nasi menthok Bu Roni melalui inovasi pengembangan produk dan pemanfaatan media sosial sebagai alat pemasaran. Metode pengabdian masyarakat yang digunakan adalah pendekatan kualitatif dengan studi kasus, melibatkan observasi, wawancara mendalam dengan pemilik usaha, dan analisis dokumen terkait. Hasil pengabdian masyarakat menunjukkan bahwa inovasi dalam kemasan produk menjadi lebih modern dan kekinian serta desain logo yang menarik berhasil meningkatkan daya tarik dan minat konsumen. Selain itu, penggunaan media sosial seperti Instagram, WhatsApp, dan Google Maps terbukti efektif dalam memperluas jangkauan pasar dan meningkatkan interaksi dengan konsumen. Faktor-faktor yang mempengaruhi daya saing UMKM ini meliputi kualitas produk yang konsisten, inovasi dalam menu dan kemasan, serta strategi pemasaran yang tepat. Kontribusi pengabdian masyarakat ini terletak pada bukti empiris bahwa kombinasi antara inovasi produk dan pemasaran. This community service aims to increase the competitiveness of Bu Roni's Nasi Menthok MSME through product development innovation and the use of social media as a marketing tool. The community service method used is a qualitative approach with case studies, involving observation, in-depth interviews with business owners, and analysis of related documents. The results of community service show that innovation in product packaging has become more modern and contemporary and an attractive logo design has succeeded in increasing consumer appeal and interest. In addition, the use of social media such as Instagram, WhatsApp, and Google Maps has proven effective in expanding market reach and increasing interaction with consumers. Factors that influence the competitiveness of this MSME include consistent product quality, innovation in menus and packaging, and the right marketing strategy. The contribution of this community service lies in empirical evidence that the combination of product innovation and marketing.
Integrasi Sistem Informasi Akuntansi dengan Operasional Gudang untuk Meningkatkan Akurasi Laporan Keuangan Arista, Cindy; Muzakki, Kafidin
Praktek Kerja Lapang Akuntansi Vol 1 No 1 (2024): Praktek Kerja Lapang Akuntansi
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/vhhwpe02

Abstract

Integrasi antara sistem informasi akuntansi dan operasional gudang sering kali menghadapi tantangan dalam memastikan akurasi laporan keuangan perusahaan. Penelitian ini bertujuan untuk mengkaji dampak integrasi tersebut terhadap efisiensi dan akurasi pelaporan keuangan di CV. Bams Berkah Berjaya. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus, melibatkan observasi langsung dan wawancara mendalam dengan staf terkait. Hasil penelitian menunjukkan bahwa integrasi sistem ini mampu meningkatkan ketepatan pencatatan persediaan, meminimalkan kesalahan, serta mempercepat proses penyusunan laporan keuangan. Penelitian ini berkontribusi dalam memberikan panduan praktis bagi perusahaan lain yang ingin meningkatkan kinerja keuangan dan operasional melalui teknologi informasi. Temuan ini diharapkan dapat menjadi referensi dalam pengembangan sistem terintegrasi yang lebih efektif di berbagai industri. Integration between accounting information systems and warehouse operations often faces challenges in ensuring the accuracy of the company's financial reports. This study aims to examine the impact of this integration on the efficiency and accuracy of financial reporting at CV. Bams Berkah Berjaya. The method used is a qualitative approach with a case study, involving direct observation and in-depth interviews with related staff. The results of the study indicate that the integration of this system to improve the accuracy of inventory recording, minimize errors, and accelerate the process of preparing financial reports. This study contributes to providing practical guidance for other companies that want to improve financial and operational performance through information technology. These findings are expected to be a reference in developing more effective integrated systems in various industries.
Co-Authors Brillianta, Aisyah Falach, M. Zidnal Harianti, Ayuni Kafidin Muzakki Oktavia, Igga Rotama, Bintang Armando Saharani, Aliefia Enggal Sholikhah, Affifatus