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All Journal Ultimart: Jurnal Komunikasi Visual
Sandra, Ni Putu Anindhitha Ayesha
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Arts Humanities

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Semiotic Analysis of Tourism Soft-Selling: Decoding Short Films as Persuasive Narratives Sandra, Ni Putu Anindhitha Ayesha; Noina, Ni Made Karunia
ULTIMART Jurnal Komunikasi Visual Vol 17 No 1 (2024): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v17i1.3547

Abstract

Tourism marketing plays a crucial role in promoting destinations and attracting tourists. Nevertheless, tourism marketers are finding it increasingly difficult to attract the interest of potential travelers in a crowded digital environment. Short films have become a popular and effective medium to market destinations and influence tourist behavior due to their visually captivating storytelling and ability to evoke emotions in a short duration. Studying the impact of short films on tourism marketing is essential to comprehend their influence on tourist motivations, destination perceptions, and purchasing decisions. Therefore, this study aims to analyze the persuasion strategies used in promoting various tourist destinations through short films. By conducting a descriptive qualitative study, this study seeks to understand various semiotic elements and narratives in their short films to create persuasive messages that appeal to potential tourists. The analysis of these short films as persuasive narratives will provide insights into how cultural meanings are constructed and communicated through tourism marketing. By understanding the semiotic elements and persuasive narratives employed in these short films, we can gain a deeper understanding of how persuasive messages are crafted and how they influence tourists' perceptions and decision-making processes. Keywords: semiotics; short film; tourism; promotional; persuasive narrative
Semiotic Analysis of Tourism Soft-Selling: Decoding Short Films as Persuasive Narratives Sandra, Ni Putu Anindhitha Ayesha; Noina, Ni Made Karunia
ULTIMART Jurnal Komunikasi Visual Vol 17 No 1 (2024): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v17i1.3547

Abstract

Tourism marketing plays a crucial role in promoting destinations and attracting tourists. Nevertheless, tourism marketers are finding it increasingly difficult to attract the interest of potential travelers in a crowded digital environment. Short films have become a popular and effective medium to market destinations and influence tourist behavior due to their visually captivating storytelling and ability to evoke emotions in a short duration. Studying the impact of short films on tourism marketing is essential to comprehend their influence on tourist motivations, destination perceptions, and purchasing decisions. Therefore, this study aims to analyze the persuasion strategies used in promoting various tourist destinations through short films. By conducting a descriptive qualitative study, this study seeks to understand various semiotic elements and narratives in their short films to create persuasive messages that appeal to potential tourists. The analysis of these short films as persuasive narratives will provide insights into how cultural meanings are constructed and communicated through tourism marketing. By understanding the semiotic elements and persuasive narratives employed in these short films, we can gain a deeper understanding of how persuasive messages are crafted and how they influence tourists' perceptions and decision-making processes. Keywords: semiotics; short film; tourism; promotional; persuasive narrative
Seeking Comfort from Online Strangers: An Analysis of ‘Kind Words 2' Gameplay Sandra, Ni Putu Anindhitha Ayesha
ULTIMART Jurnal Komunikasi Visual Vol 18 No 1 (2025): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v18i1.4150

Abstract

In an era where digital communication often lacks emotional resonance, the video game ‘Kind Words 2’ emerges as a distinctive platform for anonymous, empathetic exchange. This study investigates how anonymous interactions within the game promote emotional support, comfort, and a sense of companionship among players. Employing a mixed-methods approach—including self-observation, online surveys, and semi-structured interviews—the research uncovers key findings: players consistently report feelings of emotional relief, validation, and reduced loneliness after engaging with the community. The study also reveals that anonymity significantly enhances openness and authenticity in communication, allowing players to share vulnerabilities without fear of judgment. These findings demonstrate the game's potential as a digital tool for fostering mental well-being and community resilience. By highlighting how anonymous digital environments can facilitate meaningful social support, this research contributes to ongoing discussions on the therapeutic potential of video games and their role in addressing emotional needs in online spaces.  Keywords: ‘kind words 2’; anonymous social support; empathy-driven; game design; online community interaction; emotional expression in games
Co-Authors Noina, Ni Made Karunia