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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Tjandra, Edi
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Decision Sciences, Operations Research & Management

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Indonesia PENERAPAN PENGENDALIAN BUDAYA DALAM MENGATASI DISONANSI KOGNITIF Tjandra, Edi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.57458

Abstract

Cognitive dissonance in decision-making can lead to future problems. This research aims to explore how proper cultural control can prevent or eliminate cognitive dissonance. Effective cultural control, through continuous training, fair reward programs, and consistent enforcement of discipline, helps align employee actions with organizational values. With effective communication and management demonstrating integrity and professionalism, a supportive and motivating work environment can be created. This helps reduce the misalignment between employees' beliefs and actions, improving performance, and ensuring the achievement of organizational goals more efficiently and harmoniously. Keywords: Cognitive Dissonance, Cultural Control, Decision-Making.
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