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All Journal Pringgitan
Al-Bakry, M. Hafidh Nashiruddin
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS POTENSI PARIWISATA INDONESIA DALAM MENINGKATKAN PERTUMBUHAN EKONOMI: PERSEPSI PEDAGANG LOKAL TERHADAP DAMPAK WISATAWAN DALAM PENINGKATAN PENDAPATAN DI DANAU TOBA Al-Bakry, M. Hafidh Nashiruddin
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.254

Abstract

This study aims to analyze the potential of Indonesian tourism in increasing economic growth, with a focus on the perceptions of local traders on the impact of tourists in increasing income on Lake Toba. The research method used is structured interviews with local traders operating around Lake Toba. The results of the analysis show that local traders have different perceptions of the impact of tourists on their income. Most local traders see the arrival of tourists as an opportunity to increase their sales and income. The presence of tourists also triggers the development of the local economy as a whole, with a multiplier effect that benefits not only local traders, but also the communities and areas around Lake Toba. However, there are also some local traders who have a negative perception of the impact of tourists. They expressed fears of intensifying competition and concerns that local cultural authenticity might be eroded by the influence of mass tourism. It can be concluded that local traders around Lake Toba have various perceptions of the impact of tourists in increasing their income. Although there are some negative perceptions, such as increasingly fierce competition and concerns over the authenticity of local culture, positive perceptions are still more dominant. Local traders realize the importance of maintaining a balance between tourism growth and preserving the uniqueness and authenticity of local culture.Keywords:  Tourism Potential, Economic Development, Perceptions of Local Traders, Lake Toba
ANALISIS STRATEGI MENGHADAPI PERSAINGAN BISNIS GLAMPING DALAM MENINGKATKAN TINGKAT HUNIAN KAMAR DI GUNUNGKIDUL YOGYAKARTA Al-Bakry, M. Hafidh Nashiruddin
Pringgitan Vol 5, No 2 (2024): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v5i2.731

Abstract

AbstrakPenelitian ini menganalisis strategi persaingan bisnis glamping dalam meningkatkan tingkat hunian kamar di Gunungkidul, Yogyakarta. Menggunakan pendekatan kualitatif dengan metode studi kasus, penelitian melibatkan 15 informan kunci dari delapan properti glamping. Pengumpulan data dilakukan melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa keberhasilan bisnis glamping ditentukan oleh integrasi faktor lokasi, pengalaman visual, strategi pemasaran digital, dan personalisasi layanan. Properti premium menunjukkan kinerja lebih baik dengan tingkat hunian 75% dibanding kategori lainnya. Strategi personalisasi layanan terbukti paling efektif dalam meningkatkan kepuasan pelanggan. Penelitian ini berkontribusi pada pengembangan framework analisis persaingan spesifik untuk industri glamping yang mengintegrasikan aspek experiential marketing, digital transformation, dan sustainable tourism.Kata Kunci: Glamping; Strategi Persaingan; Tingkat Hunian; Pariwisata Berkelanjutan; GunungkidulAbstractThis research analyzes the competitive strategy of glamping businesses in improving room occupancy rates in Gunungkidul, Yogyakarta. Using a qualitative approach with case study method, the research involved 15 key informants from eight glamping properties. Data collection was conducted through in-depth interviews, field observations, and documentation study. Results show that glamping business success is determined by the integration of location factors, visual experience, digital marketing strategy, and service personalization. Premium properties showed better performance with 75% occupancy rates compared to other categories. Service personalization strategy proved most effective in improving customer satisfaction. This research contributes to the development of a specific competitive analysis framework for the glamping industry that integrates aspects of experiential marketing, digital transformation, and sustainable tourism.Keywords: Glamping; Competitive Strategy; Occupancy Rate; Sustainable Tourism; Gunungkidul
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