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All Journal At-Taradhi: Jurnal Studi Ekonomi At-Taqaddum Global Review of Islamic Economics and Business Jurnal Al-Amwal Jurnal STIE Semarang (Edisi Elektronik) Procuratio : Jurnal Ilmiah Manajemen Creative Research Management Journal Journal of Digital Marketing and Halal Industry Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Fajar Adhitya
Universitas Islam Negeri Walisongo Semarang
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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STUDI MENGENAI KEPUTUSAN MAHASISWA UIN WALISONGO MENJADI NASABAH PRODUK TABUNGAN “SIRELA” Adhitya, Fajar
AL AMWAL (HUKUM EKONOMI SYARIAH) Vol. 2 No. 1 (2019): Jurnal Al Amwal (Hukum Ekonomi Syariah)
Publisher : STAI BHAKTI PERSADA BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1047.077 KB)

Abstract

Dari tahun 2014 sampai 2016 Minibank Syariah FEBI UIN Walisongo mengalami penurunan jumlah rekening tabungan. Penurunan jumlah rekening nasabah tersebut memunculkan kegelisahan dalam diri peneliti mengingat sumber pendanaan yang disalurkan dalam bisnis pembiayaan berasal dari dana nasabah yang membuka rekening di Minibank Syariah.Penelitian ini menggunakan pendekatan kuantitatif. Variabel dependen dalam penelitian ini adalah : Keputusan Mahasiswa Membuka Rekening Tabungan ( Y ) sedangkan Variabel independen dalam penelitian ini adalah : Nisbah Bagi Hasil Tabungan (X1), Kualitas Layanan Inti (X2), Kualitas Layanan Periferal (X3).Dari pengujian diperoleh koefisien untuk variabel nisbah bagi hasil (X1) sebesar 0.391 dengan thitung = 6.138 dengan p value= 0,000<0,05, sehingga Ha diterima. Hasil pengujian Variabel kualitas layanan inti (X2) diperoleh koefisien sebesar 0.291 dengan thitung = 4.177 dengan p value= 0,000<0,05 sehingga Ha diterima. Hasil pengujian Variabel kualitas layanan periferal (X3) diperoleh koefisien sebesar 0.144 dengan thitung = 2.006 dengan p value= 0,046<0,05 sehingga Ha diterima. Dari hasil analisis di atas diperoleh model regresi sebagai berikut: Y = 0.391X1+ 0.291X2+0.144 X3. Hasil penelitian dengan menggunakan data empiris menunjukkan bahwa nisbah bagi hasil,Kualitas layanan inti, Kualitas pelayanan periferal terbukti memiliki pengaruh yang positif dan signifikan terhadap keputusan menjadi nasabah di Minibank syariah.
PENGARUH DESAIN KEMASAN (PACKAGING) DAN HARGA PRODUK SEBAGAI STIMULUS IMPULSIVE BUYING (Studi Kasus Pada Komunitas Muslim Kelurahan Jatisari yang Pernah berbelanja di Indomart Mijen) Adhitya, Fajar
JURNAL STIE SEMARANG Vol 9 No 2 (2017): VOLUME 9 NOMOR 2 EDISI JUNI 2017
Publisher : JURNAL STIE SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.966 KB)

Abstract

ABSTRACT This study aimed to analyze the influence of the design of the packaging (packaging) and the price of the product on impulsive buying. The population in this study is that the entire Muslim community in the village Jatisari who know and never buy tea sosro 200 ml bottle. The sample in this study is that the Muslim community in RT 02 RW 03 of 100 respondents Jatisari village. The sampling technique was conducted by purposive sampling technique. Collecting data in this study conducted by distributing questionnaires on 100 respondents. This study uses the classical assumption test and multiple regression analysis, analysis of independent sample t-test with SPSS version 23. The results showed that the design of the packaging&nbsp; sosro 200 ml bottled tea has a significant and positive effect on impulsive buying while the price significantly and negatively related products. The study also shows that the third dimension of the design of the packaging&nbsp; tea sosro 200 ml bottle and product prices influence on impulsive buying. &nbsp; Keywords: Packaging Design, Product Pricing, Impulsive Buying &nbsp; &nbsp; ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh desain kemasan (packaging) dan harga produk terhadap pembelian impulsif. Populasi dalam penelitian ini adalah bahwa seluruh komunitas Muslim di desa Jatisari yang mengetahui dan tidak pernah membeli teh sosro 200 ml botol. Sampel dalam penelitian ini adalah bahwa masyarakat Muslim di RT 02 RW 03 dari 100 responden desa Jatisari. Teknik pengambilan sampel dilakukan dengan teknik purposive sampling. Mengumpulkan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner pada 100 responden. Penelitian ini menggunakan uji asumsi klasik dan analisis regresi berganda, analisis uji t sampel independen dengan SPSS versi 23. Hasil penelitian menunjukkan bahwa desain kemasan sosro 200 ml teh botol memiliki pengaruh positif dan signifikan terhadap pembelian impulsif sedangkan harga produk secara signifikan dan negatif. Studi tersebut juga menunjukkan bahwa dimensi ketiga dari desain kemasan teh sosro 200 ml botol dan harga produk berpengaruh pada pembelian impulsif. &nbsp; Kata kunci: Desain Kemasan, Harga Produk, Pembelian Impulsif
REVITALISASI GALERI INVESTASI DAN OPTIMALISASI KSPM SEBAGAI DAYA DUKUNG PENYEDIAAN SDM YANG HANDAL DI BIDANG PASAR MODAL SYARIAH Adhitya, Fajar
At-Taradhi Jurnal Studi Ekonomi Vol 8, No 2 (2017)
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.598 KB) | DOI: 10.18592/at-taradhi.v8i2.1528

Abstract

Indonesia dengan penduduk terpadat ke 5 di dunia yang mayoritas beragama Islam menjadikan pasar tersendiri untuk produk investasi saham syariah. Peningkatan perkembangan pasar modal syariah tidak sejalan dengan jumlah ahli syariah pasar modal. Untuk itu diperlukan solusi pengembangan sumber daya manusia disertai infrastruktur yang memadai.Untuk mengatasi keterbatasan tersebut diperlukan langkah-langkah strategis seperti: Kelompok Studi Pasar Modal (KSPM) Melaksanakan penyusunan kurikulum Pembelajaran Pasar Modal Syariah, Galeri Investasi memfasilitasi pelaksanaan Event dan Lomba Cerdas Cermat,Galeri Investasi dan KSPM Bersama-sama memfasilitasi Pembukaan Akun Saham secara kontinyu , KSMP Goes To Madrasah Aliyah, Diskusi rutin bedah buku/ Jurnal tentang pasar modal Syariah, Pelatihan melalui Sekolah Pasar Modal Syariah, Pelaksanaan latihan ujian sertifikasi bekerjasama dengan lembaga pelatihan sertifikasi Ahli Syariah Pasar Modal (ASPM). 
PENGARUH ISLAMIC BRANDING, PELAYANAN SYARIAH, PHISICAL ENVIRONMENT TERHADAP CORPORATE IMAGE (STUDI KASUS PADA NASABAH BANK SYARIAH KOTA SEMARANG) Fajar Adhitya
Procuratio : Jurnal Ilmiah Manajemen Vol 9 No 1 (2021): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v9i1.662

Abstract

This research aims to examine the influence of the Islamic Branding, Sharia Services, and physical environment on the corporate image of Islamic banking in Semarang. This study uses quantitative research approach with primary data source. The research population included the customers of Islamic Banking in Semarang. The sampling method uses purposive technique which involving 100 respondents. The data used in this study were collected by distributing questionnaires to the respondents. The analysis techniques used in this study is multiple linear regression models that were processed using SPSS program. Based on the results of statistical tests obtainedthe Islamic Branding, Sharia Services, and Physical Environment affect the Corporate Image. This concludes that the corporate image variable can be explained by the Islamic Branding, Sharia Services, and Physical Environment while the rest is affected by other variable which do not included in this research. In other words, the first hypothesis (H1), the second hypothesis (H2), and the third hypothesis (H3) are all accepted. Penelitian ini bertujuan untuk menguji seberapa besar pengaruh Islamic branding, pelayanan syariah, dan physical environment terhadap corporate image Bank Syariah di Kota Semarang. Penelitian ini merupakan jenis penelitian kuantitatif dan sumber data primer. Populasi penelitian ini adalah nasabah Bank Syariah di Kota Semarang. Metode pengambilan sampel menggunakan purposive sampling yang melibatkan sebanyak 100 responden. Pengumpulan data dilakukan melalui pembagian kuesioner kepada para responden. Teknik analisis data dengan menggunakan uji regresi linier berganda dengan program SPSS. Berdasarkan hasil uji statistik diperoleh hasil Islamic branding, pelayanan syariah, dan physical environment berpengaruh terhadap corporate image. Hal ini berarti variabel corporate image dapat dijelaskan oleh Islamic branding, pengetahuan syariah, dan physical environment dan sisanya dipengaruhi variabel lain di luar penelitian ini. Dengan kata lain, hipotesis pertama (H1), hipotesis kedua (H2), dan hipotesis ketiga (H3) diterima.
REVITALISASI GALERI INVESTASI DAN OPTIMALISASI KSPM SEBAGAI DAYA DUKUNG PENYEDIAAN SDM YANG HANDAL DI BIDANG PASAR MODAL SYARIAH Fajar Adhitya
At-Taqaddum Volume 10, Nomor 1, Tahun 2018
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/at.v10i1.2530

Abstract

               Indonesia with the 5th most population in the world that the majority of Muslims make its own market for sharia stock investment products. The increase in sharia capital market development is not in line with the number of syariah capital market experts. For that needed human resource development a long solution with adequate infrastructure. To overcome these limitations, strategic steps are needed such as: Kelompok Studi Pasar Modal (KSPM) Implementing the curriculum of Syariah Capital Market Learning, Galeri Investasi facilitates the implementation of Event and Intelligent Competition, Galeri Investasi and KSPM Together Facilitate Continuous opening account, KSMP Goes To Madrasah Aliyah, Regular Discussion / Sharia Capital Market Discussion, Training through Sharia Capital Market School, Implementation of certification exam training in cooperation with certification institute of Sharia Capital Market Expert (ASPM) certification training.====================================================Indonesia dengan penduduk terpadat ke 5 di dunia yang mayoritas beragama Islam menjadikan pasar tersendiri untuk produk investasi saham syariah. Peningkatan perkembangan pasar modal syariah tidak sejalan dengan jumlah ahli syariah pasar modal. Untuk itu diperlukan solusi pengembangan sumber daya manusia disertai infrastruktur yang memadai. Untuk mengatasi keterbatasan tersebut diperlukan langkah-langkah strategis seperti: Kelompok Studi Pasar Modal (KSPM) Melaksanakan penyusunan kurikulum Pembelajaran Pasar Modal Syariah, Galeri Investasi memfasilitasi pelaksanaan Event dan Lomba Cerdas Cermat,Galeri Investasi dan KSPM Bersama-sama memfasilitasi Pembukaan Akun Saham secara kontinyu , KSMP Goes To Madrasah Aliyah, Diskusi rutin bedah buku/ Jurnal tentang pasar modal Syariah, Pelatihan melalui Sekolah Pasar Modal Syariah, Pelaksanaan latihan ujian sertifikasi bekerjasama dengan lembaga pelatihan sertifikasi Ahli Syariah Pasar Modal (ASPM).
The Effect Of Usability Perception And Easy Perception Of Real Use In Online Purchasing Transactions Surya Adi Rahman; Fajar Adhitya; Novan Erlandika
Journal of Digital Marketing and Halal Industry Vol 1, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2019.1.1.4760

Abstract

This study aims to determine instagram users in the needs of product purchase transactions by including variables of perceived usefulness, perceived ease of use, intentin to use and actual usage system. The sample used in this study is Instagram users who have made product purchases through Instagram among Semarang students, the number of respondents is 65 students. This study uses multiple linear regression analysis method. From the results of this study indicate that directly variable perceived usefulness, perceived ease of  use influence directly actual usage system and indirectly directly perceived usefulness, perceived ease of ose influence directly to actual usage system through intention to use.
REKONSTRUKSI BISNIS UMKM DI INDONESIA: REFLEKSI ATAS DAMPAK EKONOMI AKIBAT PANDEMI COVID-19 Fajar Adhitya; Rabi’atul Adawiyah
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2292

Abstract

This study analyzes efforts in rescuing MSMEs to maintain the stability of the nationalfinancial system affected by the Covid-19 pandemic. The study uses a qualitative descriptiveapproach with data obtained from literature review and interview. The outcome of interviewconducted to 100 MSMEs in Semarang City, Demak Regency and Kendal District shows theissues faced by MSMEs due to the Covid-19 pandemic are decreased sales, difficulty inobtaining raw materials, business capitals and paying premises rents, also production anddistribution disruption. The result of the study concluded seven strategies for maintaining andincreasing MSME sales: transforming its ways of marketing and sales online, divertingproducts/services line, reallocation of funds, hygiene and halal assurance, providingvouchers or gift cards, accelerating asset sales, and reduction of labor. This research is stilllimited to one sector, that is the MSME. These seven scenarios are expected to encourageMSMEs in improving and developing its capacities so it plays the role as economic safetynets.
PENGARUH DESAIN KEMASAN (PACKAGING) DAN HARGA PRODUK SEBAGAI STIMULUS IMPULSIVE BUYING (Studi Kasus Pada Komunitas Muslim Kelurahan Jatisari yang Pernah berbelanja di Indomart Mijen) Fajar Adhitya
JURNAL STIE SEMARANG Vol 9 No 2 (2017): VOLUME 9 NOMOR 2 EDISI JUNI 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This study aimed to analyze the influence of the design of the packaging (packaging) and the price of the product on impulsive buying. The population in this study is that the entire Muslim community in the village Jatisari who know and never buy tea sosro 200 ml bottle. The sample in this study is that the Muslim community in RT 02 RW 03 of 100 respondents Jatisari village. The sampling technique was conducted by purposive sampling technique. Collecting data in this study conducted by distributing questionnaires on 100 respondents. This study uses the classical assumption test and multiple regression analysis, analysis of independent sample t-test with SPSS version 23. The results showed that the design of the packaging sosro 200 ml bottled tea has a significant and positive effect on impulsive buying while the price significantly and negatively related products. The study also shows that the third dimension of the design of the packaging tea sosro 200 ml bottle and product prices influence on impulsive buying. Keywords: Packaging Design, Product Pricing, Impulsive Buying ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh desain kemasan (packaging) dan harga produk terhadap pembelian impulsif. Populasi dalam penelitian ini adalah bahwa seluruh komunitas Muslim di desa Jatisari yang mengetahui dan tidak pernah membeli teh sosro 200 ml botol. Sampel dalam penelitian ini adalah bahwa masyarakat Muslim di RT 02 RW 03 dari 100 responden desa Jatisari. Teknik pengambilan sampel dilakukan dengan teknik purposive sampling. Mengumpulkan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner pada 100 responden. Penelitian ini menggunakan uji asumsi klasik dan analisis regresi berganda, analisis uji t sampel independen dengan SPSS versi 23. Hasil penelitian menunjukkan bahwa desain kemasan sosro 200 ml teh botol memiliki pengaruh positif dan signifikan terhadap pembelian impulsif sedangkan harga produk secara signifikan dan negatif. Studi tersebut juga menunjukkan bahwa dimensi ketiga dari desain kemasan teh sosro 200 ml botol dan harga produk berpengaruh pada pembelian impulsif. Kata kunci: Desain Kemasan, Harga Produk, Pembelian Impulsif
PENGARUH CONTENT MARKETING, ONLINE CONSUMER REVIEW DAN BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK HIJAB RABBANI PADA GENERASI Z DI KOTA SEMARANG Fajar Adhitya
EKOBIS Vol 10 No 2 (2022)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v10i2.928

Abstract

This study aims to analyze the effect of content marketing variables, online consumer reviews and beauty vloggers on purchasing decisions for Rabbani hijab products through the Shopee application. This research is a type of quantitative research with a descriptive approach. The population is taken from Generation Z who live in Semarang City who have bought Rabbani hijab products through the Shopee application. The sample of this research is 100. The technique used in sampling is probability sampling technique using simple random sampling method. data collection is done by distributing questionnaires and documentation. Then the data analysis technique uses multiple linear regression analysis while for data processing using the IBM SPSS Statistics version 24 program. The results of the analysis show that: 1) content marketing has a significant influence on purchasing decisions, 2) online consumer reviews have a significant influence on purchasing decisions, 3 ) beauty vlogger has a significant influence on purchasing decisions.
Green Banking: The Trend of Maintaining Sustainability of Environmental Business Fajar Adhitya; Dessy Noor Farida
Global Review of Islamic Economics and Business Vol. 11 No. 1 (2023)
Publisher : Faculty of Islamic Economics and Business, State Islamic University Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/grieb.2023.111-05

Abstract

Various countries are currently facing the degradation of energy resources, natural resources, and environmental pollution. As the party providing financing, banks must participate in reducing environmental damage. Based on interviews conducted with 30 customers who use financing services in banking, the results show that: financing obtained from banks is used for business capital financing, which includes businesses: food stalls, catering, grocery stores, workshops, and expedition services. Based on the interview results, the fact that these businesses have not implemented the concept of an environmentally friendly business is also obtained. This type of research is qualitative research. The data sources for this study were 32 BSI customers in the Central Java region. The findings indicated that 32 respondents of BSI in the Central Java Area are already familiar with green banking. However, when it comes to e-banking, only 37.5% of respondents were aware of green banking. Up to 56.25% of customers realize the need to recycle waste and manage the waste generated by their products. In short, most of BSI's customers in the Central Java region have not implemented the green banking concept in their business. This study's practical implications imply that customers' preferences for using the money they are given to fund environmentally friendly firms may exist. Concerning its theoretical implications, this study aims to improve the theory of green banking and how it relates to the sustainability of businesses. Originality/Value: This research primarily focuses on customer perceptions of the implementation of green banking. However, no research focuses on customer business activities that apply green banking principles, especially MSMEs. At the same time, the customer's business activities are the responsibility of both the business actor and the financier (Bank).
Co-Authors Dessy Noor Farida Novan Erlandika Rabi’atul Adawiyah Ragil Aprianti Nur Hidayah Surya Adi Rahman