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All Journal Celt: A Journal of Culture, English Language Teaching & Literature Journal of Language and Literature Elsya : Journal of English Language Studies
Bahtiar, Jessica Yunanda
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Arts Humanities Education Languange, Linguistic, Communication & Media

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Representation of Power through Politeness Strategies in Bridgerton Season 1 Movie Amalia, Nur Iva; Indah, Rohmani Nur; Bahtiar, Jessica Yunanda
Elsya : Journal of English Language Studies Vol. 5 No. 3 (2023): Elsya : Journal of English Language Studies
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/elsya.v5i3.14131

Abstract

Power can change how people act, how they think, what they do, and what policies they follow. People can reflect their power through the use of politeness strategies in their speech. This study aims to identify the types of politeness strategies and sub-strategies used in characters of Bridgerton Season 1 and explain how power is represented through politeness strategies. Its scenes and dialogue show qualities of decency and strength that need more exploration using the design of descriptive qualitative method. The pragmatic analysis in this study employed the theory of politeness strategy and the representation concept. The findings showed the use of bald on-record strategy, positive and negative politeness strategies, and off-record strategy. In addition, the representations of each strategy involved reflective, inflectional, and constructionist approaches. In the movie, the royal family, which includes kings, queens, princes, and their heirs, performed a symbol of power that plays a role in how power is used. Notably, the royal family serves as the show's symbol of power, highlighting its link to supremacy and authority. It implied that power is a sovereign thing based on authority and sovereignty. As the implication of this study, the future researchers should use sources of information that cover wider contexts.
Body Image Representation in MS Glow for Men Advertising; An Analysis of Circuit of Culture Bahtiar, Jessica Yunanda; Rahayu, Mundi
Celt: A Journal of Culture, English Language Teaching & Literature Vol 23, No 1: June 2023, Nationally Accredited
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/celt.v23i1.8581

Abstract

This study discusses an advertising video of “MS Glow for Men” starring Babe Cabita and Marshel, which is intended as an encouragement for people to promote self-acceptance and break the myth of beauty of light skin and a perfect body. This study aims to answer the questions of how advertising was created, distributed, consumed, or perceived by the public and seek the explanation of how the body image represented in MS Glow for Men advertising. The researchers answer the question by applying Stuart Hall’s framework of the circuit of culture that covers five aspects: regulation, production, identity, consumption, and representation. The study shows that the advertising contains a message that the standardization of beauty should cover all types of body image and physical appearance by representing the idea that anyone can become an ambassador of the beauty brand just like Babe Capita and Marshal. The visual text shows that the advertisement influences the audience in building a perception of the ‘beauty’ through the visual image of the advertisement which presents a more realistic notion of beauty.
Emotional Tone and Authenticity of World Governments’ Discourse Concerning Monkeypox: A Psycholinguistics Analysis Bahtiar, Jessica Yunanda; Indah, Rohmani Nur
Journal of Language and Literature Vol 24, No 2 (2024): October
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/joll.v24i2.8199

Abstract

The discourses of Monkeypox relating to linguistics segments may contain a person's emotional tone and authenticity discourse from psychology. This article presents a psycholinguistic analysis of the discourse used by world governments during the monkeypox outbreak. It examines the emotional tone and authenticity of the language used by government officials in their discourses to the public. Therefore, this study used psycholinguistics analysis which adopt the Linguistics Inquiry Word Counts (LIWC) program to compute the text into a word count numbers with the average number of emotional tone and authenticity. The findings showed that emotional tone and authenticity of the discourse can have a significant impact on how the audience receives and interprets the message. Accordingly, the use of authentic communication strategies can enhance public trust and confidence in the government's ability to manage a crisis. It brings the implication that government officials should use language features that reflect a high level of authenticity, such as first-person pronouns and negative adjectives, to establish trust and confidence in their leadership during a public health crisis.
Co-Authors Amalia, Nur Iva Mundi Rahayu Rohmani Nur Indah