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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan
Ruswianti
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Economics, Econometrics & Finance

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PERSEPSI GENERASI Z TERHADAP APLIKASI PEMESANAN TIKET BIOSKOP SECARA ONLINE Adhani, Indri; Susilawati, Yuli; Ruswianti
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.175

Abstract

Enjoying a movie at a cinema may be an exciting experience for people who are enthusiastic about wide-screen motion pictures. This study seeks to examine Generation Z's perception of online applications for purchasing movie tickets. A total of ten respondents from Generation Z were surveyed regarding online applications for purchasing movie tickets. The researcher employs a qualitative descriptive method, while the model employed in this test is a technology-accepted model (TAM). The findings of this study indicate that the availability of an online cinema ticket booking application for generation z is seen as highly successful and advantageous, despite the presence of hurdles.
Co-Authors Adhani, Indri Susilawati, Yuli