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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan
Najoan, Sarah
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Economics, Econometrics & Finance

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THE EFFECT OF BURGREENS PRODUCT COMMUNICATION TOWARD CONSUMER TRUST IN SOUTH JAKARTA Putri, Alida Vanesha; Najoan, Sarah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 6 (2023): November 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i6.568

Abstract

Business communication develops relational strategies to build the consumers’ trust. The lack of Vegetables and fruit consumption motivates Burgreens’ owner to create healthy fast food.Therefore,trust engages society to be involved in order to begin a healthy lifestyle. This research aimed to perceive the role of product communication in consumer trust throughout Burgreens’ case study. This research applies quantitative methods and purposive sampling techniques. The populations of this research are involving the consumers of Burgreens’ within the Google form online distribution and the data are analyzed by SPSS. In this research, product communication influences consumer trust
Co-Authors Putri, Alida Vanesha