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PENGARUH CURRENT RATIO DAN TOTAL ASSETS TURNOVER TERHADAP RETURN ON ASSETS PADA PT INDUSTRI JAMU DAN FARMASI SIDO MUNCUL TBK PERIODE 2013 – 2022 Kurniawati, Melinda; Tita Amalya, Neneng
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This research aims to determine whether or not there is an influence of the Current Ratio on Return On Assets and Total Assets Turnover on Return On Assets, either partially or simultaneously. The object of this research is PT Industri Jamu Dan Farmasi Sido Muncul Tbk for the 2013-2022 period. The data used in this research is secondary data. Using descriptive research methods and the data is quantitative. The variables used are Current Ratio (X1) and Total Assets Turnover (X2) to Return On Assets (Y). In the partial test results, the Current Ratio shows that there is a partial and significant influence on Return On Assets. With the results of the calculated t value > t table and significant < 0.05, namely: (-2.156 > 2.306) and (0.068 < 0.05). The partial research results of Total Asset Turnover show that there is no influence and is not significant on Return On Assets. With the results of the calculated t value < t table and not significant > 0.05, namely: (1.205 < 2.306) and (0.267 > 0.05).  The results of hypothesis testing simultaneously have a significant effect between the Current Ratio and Total Asset Turnover on Return On Assets. With the results of f count > f table and significance < 0.05, namely: (9,275 > 4,350) and (0.011 < 0.05) The results of the Adjusted R Squere coefficient of determination test are 0.648 or 64.8%, which means that the contribution made by Current Ratio and Total Assets Turnover on Return On Assets reached 64.8% while the remaining 35.2% was influenced by other variables not explained in this research.  
The Impact of Service Quality and Customer Trust on Customer Loyalty Mediated by Customer Satisfaction in GOJEK Transportation Services Kurniawati, Melinda; Fadhilah, Muinah; Ningrum, Nonik Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6156

Abstract

This research aims to analyze the influence of service quality and customer trust on customer loyalty, with customer satisfaction as an intervening variable in GOJEK transportation services. A quantitative approach is used in this study with a descriptive method. The research sample consisted of 122 respondents selected using accidental purposive sampling technique. Data was collected through a questionnaire distributed via Google Forms, which was analyzed using statistical methods with IBM SPSS v.29 software. The research results indicate that service quality and customer trust have a positive and significant impact on customer loyalty, both directly and through customer satisfaction as an intervening variable. Customer satisfaction has also been shown to mediate the relationship between service quality and customer loyalty. However, customer satisfaction has not been able to mediate the relationship between customer trust and customer loyalty. This research provides important implications for transportation service companies in enhancing customer loyalty through improved service quality and building customer trust.