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Nilam Kencana, Putri
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PROMOSI DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN ORANG TUA DALAM MEMILIH SEKOLAH PENERBANGAN DIFASC JAKARTA DI SERPONG TANGERANG Mandala Putra, Andi; Nilam Kencana, Putri
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This research aims to determine the influence of promotions and educational costs on parents' decisions in choosing the DIFASC Jakarta flight school. The method used is a quantitative descriptive method with an associative approach. The sampling technique used is nonprobability sampling with saturated sampling (census). Data analysis uses descriptive analysis, research instrument testing, classical assumption testing, quantitative analysis, and hypothesis testing. The results of this research are that promotion (X1) and education costs (X2) have a positive and significant effect on the decision to choose (Y) with the regression equation Y = 8.570 + 0.726X1 + 0.057X2. The coefficient of determination has a simultaneous effect of 71.5%. Partially testing the hypothesis obtained a promotion figure of tcount > ttable or (7.901 > 2.001). Thus, H01 is rejected and Ha1 is accepted, meaning that there is a significant influence between promotion (X1) on the decision to choose (Y). Education Costs (X2) is a figure of tcount > ttable or (12,021 > 2,001). So H02 is rejected and Ha2 is accepted. This means that there is an influence between the independent variable, namely the cost of education (X2) on the decision to choose (Y). Hypothesis testing obtained a value of ????calculated > ???????????????????????? or (71.420 > 3.16). Thus, H03 is rejected and Ha3 is accepted, meaning that promotion (X1) and education costs (X2) together have a positive effect on the decision to choose (Y).  
Pengaruh Promosi dan Kesadaran Merek terhadap Keputusan Pembelian pada PT Trijaya Motor Jakarta Utara Nisa, Farah Anjani Khusnun; Nilam Kencana, Putri
Jurnal Disrupsi Bisnis Vol. 9 No. 2 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i2.58692

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi dan kesadaran merek terhadap keputusan pembelian pada PT Trijaya Motor Jakarta Utara. Metode penelitian yang di gunakan adalah kuantitatif dengan sampel yang di pakai sebanyak 99 responden. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 51,5% serta nilai t hitung lebih besar dari t tabel (10,149 > 1,984). Kesadaran merek juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 38,3% serta nilai t hitung lebih besar dari t tabel (7,766 > 1,984). Secara simultan, promosi dan kesadaran merek berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 16,120 + 0,564X₁ + 0,050X₂ dan nilai koefisien determinasi sebesar 51,6%. Hasil uji F menunjukkan nilai F hitung lebih besar dari F tabel (51,210 > 3,09). Penelitian ini menyimpulkan bahwa peningkatan promosi dan penguatan kesadaran merek secara bersamaan dapat meningkatkan keputusan pembelian konsumen.
Co-Authors Mandala Putra, Andi Nisa, Farah Anjani Khusnun