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All Journal Marketing Management Studies Manaruko: Jurnal Pengabdian Masyarakat
Andi Mesta, Hendri
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The effect of service quality and customer perceived value on customer satisfaction with trust as a mediating variable Griseldis, Kelvin; Andi Mesta, Hendri
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.428

Abstract

The purpose of this study was to analyze: (1) The effect of Service Quality on ANS Bus Customer Satisfaction in Padang City (2) The Effect of Customer Perceived Value on ANS Bus Customer Satisfaction in Padang City (3) The Effect of Service Quality on Trust ANS Buses in Padang City (4) Effect of Customer Perceived Value on ANS Bus Trust in Padang City (5) Effect of Trust on ANS Bus Customer Satisfaction in Padang City (6) Effect of Service Quality on ANS Bus Customer Satisfaction in Padang City with Trust as a mediating variable (7) Effect of Customer Perceived Value on ANS Bus Customer Satisfaction in Padang City with Trust as a mediating variable. The results of the study are (1) The effect of Service Quality has a significant effect on ANS Bus Customer Satisfaction in Padang City (2) The Effect of Customer Perceived Value has a significant effect on ANS Bus Customer Satisfaction in Padang City (3) The Effect of Service Quality has a significant effect on Trust Bus ANS in Padang City ( 4) The effect of Customer Perceived Value has a significant effect on ANS Bus Trust in Padang City (5) The effect of Trust has a significant effect on ANS Bus Customer Satisfaction in Padang City (6) The effect of Service Quality has a significant effect on ANS Bus Customer Satisfaction in Padang City with Trust as a mediating variable ( 7) ) The effect of Customer Perceived Value has a significant effect on ANS Bus Customer Satisfaction in the City of Padang with Trust as a mediating variable.
PKM Pembuatan dan Pengelolaan Website Badan Usaha Milik Desa Bersama Sabana Kamek LKD Kamang Magek Kabupaten Agam Fitra, Halkadri; Satrianto, Alpon; Andi Mesta, Hendri
Manaruko: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Manaruko: Jurnal Pengabdian Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/manaruko.v3i2.39

Abstract

The training program on Website Creation and Management for Sabana Kamek Village-Owned Enterprise (BUMDesma) under LKD Kamang Magek, Kabupaten Agam, aims to enhance human resource capacity in managing businesses through digital technology. This training is designed to provide a basic understanding of the importance of information technology in supporting transparency, efficiency, and the marketing of BUMDesma's products and services to a broader audience. During the program, participants were introduced to fundamental concepts of website management, technical steps in website creation, and strategies for utilizing websites to support branding and digital marketing. The training employed a combination of theoretical and practical approaches, enabling participants not only to grasp the concepts but also to independently implement the acquired skills. The outcomes of the training indicate that participants successfully created and managed simple websites to support BUMDesma operations. The positive impact of this program is expected to expand the marketing reach of BUMDesma’s products, enhance business competitiveness, and strengthen information transparency for the community and stakeholders. As a follow-up, continuous assistance and advanced training will be necessary to ensure the sustainability of information technology utilization in BUMDesma management.
PKM Digitalisasi UMKM di Nagari Guguak Kabupaten Sijunjung Fitra, Halkadri; Andi Mesta, Hendri; Mulyani, Erly; Khatimah, Husnil; Yuza Sari, Astri
Manaruko: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Manaruko: Jurnal Pengabdian Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/manaruko.v3i2.43

Abstract

The training on digitalization of SMEs in Nagari Guguak, Sijunjung Regency, aims to enhance the capacity of micro, small, and medium enterprises (SMEs) in leveraging digital technology to grow their businesses. This activity is part of an effort to support the digital-based economic transformation, which can improve the competitiveness of SMEs in the modern era. The training covers topics such as the use of digital platforms for marketing, digital payment systems, and efficient business management through information technology. Participants were also educated on the importance of having a digital presence to expand markets and improve operational efficiency. By involving local SMEs, this program is expected to provide new insights into the vast potential offered by the digital world and help businesses optimize online marketing. The training aims to enable participants to improve their business performance, expand their networks, and reach a wider customer base, contributing to the growth of both the local and national economy. The training was attended by business owners from various sectors, including food, handicrafts, and services in Nagari Guguak..
Co-Authors Alpon Satrianto Erly Mulyani Fitra, Halkadri Griseldis, Kelvin Husnil Khatimah Yuza Sari, Astri