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All Journal Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris
Oktaviana Simanjuntak
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Arts Humanities Education Languange, Linguistic, Communication & Media

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Analisis Wacana Visual Dalam Iklan Samsung Galaxy S24 Versi Lyodra Ginting Di Youtube: Love In Translation Hotmauli Sri Yulina; Novita Sari; Oktaviana Simanjuntak; Mustika Wati Siregar
Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Vol. 2 No. 2 (2024): June: Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/fonologi.v2i2.649

Abstract

This research aims to analyze the visuals of Lyodra Ginting's version of the Samsung advertisement on YouTube. This research uses a qualitative descriptive method. Data collection techniques include documentation and data sources from YouTube and Samsung Indonesia. Data analysis techniques use the concept of visual hierarchy theory. The results of this research are advertising which has attracted the interest of many researchers because hierarchy theory provides an in-depth analysis of the visual elements that enhance the image of a product
Co-Authors Hotmauli Sri Yulina Mustika Wati Siregar Novita Sari