Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Apollo: Journal of Tourism and Business Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Muhammad Aqib Shafiq
Unknown Affiliation
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Role of Transformational Leadership in Improving Employee Psychological Wellbeing: A Review Ausat, Abu Muna Almaududi; Muhammad Aqib Shafiq; Doaa Wafik; Norma Angélica Santiesteban López
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.239

Abstract

Employee psychological well-being is crucial in today's complex and ever-changing corporate environment. This is because technological advances, international competition, and changing consumer expectations have changed the labour market. This study aims to examine the role of transformational leadership in improving employees' psychological well-being. This research is a descriptive qualitative study that explores previous studies related to transformational leadership and employee psychological well-being. First, relevant studies were collected related to transformational leadership and employee psychological well-being and the possible impact of both constructs. After that, the author summarises the relevant studies and discusses the concepts of transformational leadership and employee psychological well-being and how they can be used in organisations. The next step is to express the author's views on the potential of transformational leadership and employee psychological well-being in organisations. Study results show that transformational leadership improves employee psychological well-being. Transformational leaders inspire and motivate their people, making them feel valued and invested in the company's objective. This boosts workplace motivation, self-esteem, and growth
Analyzing the Impact of the Number of Followers and Social Media Advertising Budget on MSME Sales Volume Sudirjo, Frans; Abu Muna Almaududi Ausat; M Indre Wanof; Hizbul Khootimah Azzaakiyyah; Muhammad Aqib Shafiq
Mediakita Vol. 9 No. 2 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i2.2941

Abstract

Faced with the escalating pressures of digital transformation, Micro, Small, and Medium Enterprises (MSMEs) are struggling to adapt to evolving consumer behavior and intensifying online competition. This study examines the impact of social media engagement—specifically the number of followers and the allocation of advertising budgets—on the sales performance of MSMEs. Employing the Digital Marketing Theory, which emphasizes the strategic importance of online visibility and digital consumer interaction, this research adopts a quantitative approach using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. Data were collected through an online survey of 100 MSMEs from various sectors in Semarang, Indonesia. The findings reveal that both the number of social media followers and the advertising budget have a positive and significant influence on the sales volume of MSMEs. A growing follower base indicates increased brand awareness and trust, which in turn enhances the effectiveness of promotional messages and drives purchasing decisions. Additionally, higher engagement levels between consumers and brands on social media platforms are shown to strengthen customer relationships and contribute to higher sales conversion rates. These insights underline the importance of strategic digital marketing efforts for MSMEs aiming to compete effectively in the evolving digital marketplace.
Co-Authors Abu Muna Almaududi Ausat Ausat, Abu Muna Almaududi Doaa Wafik Frans Sudirjo Hizbul Khootimah Azzaakiyyah M Indre Wanof Norma Angélica Santiesteban López