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All Journal VISI SAKTI: Jurnal Industri Kreatif dan Inovatif
Raia, Divanna Hikary
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PERANCANGAN MASKOT PRODUK BOWAH (BOBA BUWAH NAGA) Raia, Divanna Hikary
Jurnal Industri Kreatif dan Inovatif Vol. 2 No. 1 (2024): Desain grafis, Seni dan Budaya
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v2i1.317

Abstract

In the business world, branding and brand identity are important keys to creating a positive impression on consumers and increasing the competitiveness of local products in the global market. This journal discusses the process of designing the mascot "Boba Buwah Naga (Bowah)" - a beverage product developed by Institute students Bukit Harapan Christian Technology and Business. By referring to the method developed by Aline Wheeler, the Bowah mascot design process includes five stages, namely research, clarifying the strategy, designing the identity, creating touch points, and managing assets. The Bowah mascot is an imaginative work that represents the product uniquely and is easily recognized by consumers. It is hoped that the Bowah mascot design will make a deep impression on the audience and become a strong foundation for Bowah's branding in the future. Apart from that, this journal is also expected to become a reference and source of inspiration for business people who are interested in brand development and product branding, especially for local Indonesian products who want to increase their competitiveness in the global market.
PERANCANGAN KAMPANYE SOSIAL BUKU ILUSTRASI MOTIVASI PENCEGAHAN KECENDRUNGAN GANGGUAN MENTAL REMAJA Raia, Divanna Hikary; Damarjati, Fx.
Jurnal Industri Kreatif dan Inovatif Vol. 2 No. 2 (2024): Desain Grafis dan Media Interaktif
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v2i2.595

Abstract

The issue of adolescent mental health has become a serious concern in many countries. To address this issue, there is a need for a creative and effective approach to deliver motivational messages that can prevent tendencies toward mental disorders in adolescents. One proposed solution is to use motivational illustration books as a means to provide inspiration, motivation, and psychological support to teenagers. The research method approach used is descriptive qualitative by collecting data from sources and then analyzing it to become visual material. This social campaign aims to promote the use of motivational illustration books as a tool for preventing adolescent mental disorders. In designing this campaign, various theories of visual communication design will be employed, including layout, color, illustration, and typography, to create engaging, inspirational, and easily understandable messages for teenagers. The campaign design focuses more on the publication of motivational illustration books that can be widely accessed by teenagers. The content of these books will be structured in such a way that it is relevant to the issues commonly faced by teenagers in dealing with mental disorders. Thus, these books are expected to serve as a source of inspiration and motivation for teenagers in overcoming various challenges they may encounter.
Co-Authors Damarjati, Fx.