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All Journal Keperawatan Jurnal Spektrum Komunikasi
Sukma, Putri
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Arts Humanities Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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Integrated Marketing Communication Strategy of Tourism Awarness Groups in Order to Promote Tourism Village Sukma, Putri; Herna
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.668

Abstract

The tourism industry has an important role as one of the driving forces of national economic growth. One of them is Kelawi Tourism Village in Lampung. The tourism village is managed by tourism awareness groups (Pokdarwis) which are individuals who have an interest and care about the development of local tourism based in rural areas. The purpose of this study is to analyze the integrated marketing communication strategy carried out by Pokdarwis Minang Rua Bahari in an effort to promote Kelawi Tourism Village. This research uses the constructivism paradigm with a qualitative descriptive approach and case studies as the method. Data collection techniques are carried out by in-depth interviews, observation and analysis of related documents. The results showed that in an effort to develop tourism potential in Kelawi Tourism Village, an integrated marketing communication strategy was applied consisting of three stages of the process, namely planning, implementation, and evaluation. The planning phase begins with the identification of the target audience. Pokdarwis Minang Rua Bahari implements various forms of integrated marketing communication in the implementation stage by adopting the concept of 8 promotion mixes using the concept of promotion mix including advertising, personal sales, sales promotion, public relations and publications, interactive marketing, events and experiences, word of mouth marketing, and direct sales. In its implementation, Pokdarwis has not formulated an integrated marketing communication strategy in a comprehensive, integrated, and sustainable manner. This is a form of evaluation carried out periodically as a basis for continuous promotional steps.
Effectiveness of Internet-Based Cognitive Behavioral Therapy on Quality of Life Among Breast Cancer Survivors: Literature Review Jayadi Idu, Cicirosnita; Nurcahyani, Rizka; Fadilah, Rizki; Sukma, Putri; Nur Fadhilah, Satrio; Asmieza Al Haq, Rifa
Jurnal Riset Media Keperawatan Vol. 8 No. 2 (2025): DESEMBER
Publisher : Sekolah Tinggi Ilmu Kesehatan Sapta Bakti

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Abstract

Breast cancer is the most malignancy among women worldwide and is associated with long-term psychosocial burdens such as anxiety, depression, insomnia, and impaired quality of life. Given the rising number of survivors, effective and accessible psychological interventions are essential. Internet Cognitive Behavioral Therapy (ICBT) emerged as a promising digital solution. Objective to evaluate the effectiveness of ICBT in improving quality of life among breast cancer survivors. A systematic literature review was conducted using PubMed, ScienceDirect, and ResearchGate, focusing on studies published between 2020–2025. Article selection followed the PICOS framework, including randomized controlled trials (RCTs), quasi-experiments, pilot RCTs, and feasibility studies. Methodological quality was assessed using Joanna Briggs Institute (JBI) critical appraisal tools. The Results: From 249 identified studies, 10 met inclusion criteria. Evidence demonstrated that ICBT greatly diminished signs of depression, anxiety, insomnia, and distress, while improving cognitive function, coping ability, and overall quality of life for people who have recovered from breast cancer. The interventions were found to be flexible, accessible, and well-accepted. However, variations in effectiveness were observed depending on cancer stage, ongoing treatments, and psychosocial conditions. Conclusion: ICBT is an effective and innovative psychosocial intervention that enhances quality of life in breast cancer survivors. Its integration into healthcare systems is highly recommended, with tailored content to meet individual patient needs.
Co-Authors Asmieza Al Haq, Rifa Fadilah, Rizki Herna Jayadi Idu, Cicirosnita Nur Fadhilah, Satrio Nurcahyani, Rizka