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All Journal Journal of Creative Student Research Nusantara Journal of Multidisciplinary Science
Widya Arifiani
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Pengaruh Harga Terhadap Keputusan Pembelian Buah Jeruk Pada Mahasiswa Untirta Aliudin; Mia Fajriany; Nida Alya Z; Najwa Parawansa; Nazwa Aulia A; Widya Arifiani; Imelda Khairunnisa; Raditya Ahnaf; Raissa Carney F; Muhammad Ibnu Dzikraa F; Rafly Maulana
Nusantara Journal of Multidisciplinary Science Vol. 1 No. 10 (2024): NJMS - Mei 2024
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Penelitian ini bertujuan adalah untuk mengetahui apakah dan bagaimana harga berpengaruh pada keputusan pembelian buah jeruk dikalangan mahasiswa Universitas Sultan Ageng Tirtayasa. Jenis penelitian yang digunakan pada penelitian ini yaitu deskriptif dengan menggunakan model pendekatan kuantitatif. Populasi yang terdapat pada penelitian ini terdiri dari konsumen (mahasiswa Universitas Sultan Ageng Tirtayasa) yang melakukan pembelian buah jeruk tanpa batas, dan dalam penelitian ini menggunakan sampel berjumlah 63 responden. Alat analisis yang digunakan adalah uji normalitas dan analisis regresi linier sederhana dengan menggunakan SPSS 22 untuk mengetahui apakah harga berpengaruh terhadap proses keputusan pembelian buah jeruk. Hasil akhir dari penelitian menunjukkan bahwa harga berpengaruh positif terhadap keputusan pembelian buah jeruk mengenai dampak dari harga sebesar 0,067 atau 6,7%. Artinya variabel bebas yang digunakan dalam model yaitu harga dapat mempengaruhi variabel terikat yaitu keputusan pembelian sebesar 6,7%. Namun sisanya sebesar 93,3% dipengaruhi oleh faktor lain selain variabel yang diteliti, seperti: Kualitas produk, kualitas layanan, citra merek, dan lain sebagainya
Hubungan Asosiasi Antara IPK Dengan Waktu Belajar Mahasiswa/i Universitas Sultan Ageng Tirtayasa Mia Fajriany; Vasthi Khoirun; Widya Arifiani; Sultan Zaki; Nur Aini A
Journal of Creative Student Research Vol. 1 No. 5 (2023): Oktober : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i5.2720

Abstract

GPA (Grade Point Average) is a reflection of a person's performance while at university which is described in the form of numbers. There are several factors that influence the size of a person's GPA. One factor that may have an influence is the length of study time, because studying in any form is closely related to all lecture activities that support grades. The aim of the research is in response to the desire to understand how certain factors can influence a student's academic achievement and whether there is a relationship between GPA and length of study time. The research method used is the chi-square test of independence as a statistical method and field studies for data collection and processing. The source of research data used by researchers is students from Sultan Ageng Tirtayasa University who were collected through questionnaires. Respondents will be given the choice of a GPA level of more than 3.5 or less than 3.5 and also the length of study time at a level below 2 hours and above 2 hours. Then the answers from the respondents have been collected, then the answers will then be processed and analyzed again to find conclusions. Thus, from the survey, the results of H0 were not rejected and it can be concluded that there is no association between GPA and length of study time.
Co-Authors Aliudin Imelda Khairunnisa Mia Fajriany Muhammad Ibnu Dzikraa F Najwa Parawansa Nazwa Aulia A Nida Alya Z Nur Aini A Raditya Ahnaf Rafly Maulana Raissa Carney F Sultan Zaki Vasthi Khoirun