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All Journal Procedia of Social Sciences and Humanities eProceedings of Management
Utami, Fitria Nur
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemberdayaan Perempuan Rawan Sosial Ekonomi Melalui Industri Ekonomi Kreatif “Sambar” di Desa Jimbar, Kecamatan Pracimantoro Lestari, Anis Dwi; Nisa, Azka Zahrotun; Ma’rufah, Aprilia Nurul; Setyowati, Eka Yuni; Saputri, Enriawati Ika Dyah; Utami, Fitria Nur; Khasanah, Widia Nur; Susanti, Aprilia; Purbondari, Elysa Wahyu; Wibowo, Galih Aprilia; Demartoto, Argyo
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.173

Abstract

The empowerment program aims to create a more independent society, especially women who are socio-economically vulnerable. Various obstacles such as limited education, skills, and the burden of household responsibilities that are delegated to women make it difficult to work in the public sphere. Seeing the current conditions, it is important for women to be empowered in the economic sector. This research was conducted in Jimbar Village, Pracimantoro, Wonogiri, Central Java with qualitative methods and a case study approach. Wonogiri Regency, especially Jimbar Village has abundant chili farming results. However, there are times when a fertile chili brings arid. Post-harvest constraints that often coincide with declining selling prices make chili farmers lose money. For these losses, innovation was born as a solution to overcome losses by exploiting the potential of chilies to be processed products for eating lexat, the typical chili sauce of Jimbar Village. Collaborating with the Jimbar Village PKK group, where a total of 96 cadres are spread across seven hamlets. The results showed that there was support from village officials to empower women, so that the confidence and enthusiasm of PKK women in Jimbar Village arose to establish an economic business. Through the empowerment program in Jimbar Village, several activities were carried out such as training in economic business skills, especially making durable Jimbar chili sauce by applying cleanliness, publication training using social media ranging from Tiktok, Instagram, and online shops such as Shopee.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Roughneck 1991 Di Kota Bandung Muhammad, Lugi Satria; Utami, Fitria Nur
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Salah satu lokal fashion streetwear Roughneck 1991 mengawali proses penjualannya melalui mediasosial dengan berjualan online. Kepuasan pelanggan sangat berpengaruh pada kelangsungan dari setiapbisnis, karena merupakan kunci keberhasilan untuk mempertahankan pelanggannya dengan faktorfaktoryang mendukung kepuasan pelanggan itu sendiri. Penelitian ini bertujuan untuk mengetahui danmenganalisis pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan PelangganRoughneck 1991 di kota Bandung. Penelitian ini bertujuan untuk menguji hipotesis yang telahdirumuskan. Kemudian hasil pengumpulan data diperoleh dari penelitian ini akan menjelaskanhubungan deskriptif antar variabel-variabel melalui hipotesis. Populasi pada penelitian ini pelangganatau konsumen roughneck 1991 yang berdomisili di Kota Bandung. Setiap sampel yang diambil daripopulasi harus mewakili maka penelitian ini akan menggunakan teknik non probability samplingdengan metode purposive sampling. Hasil penelitian ini menunjukan bahwa sejalan dengan hasilpenelitian sebelumnya yang dilakukan oleh Mahira (2021) yang menyatakan bahwa variabel kualitasproduk dan variabel kualitas pelayanan mempunyai pengaruh signifikan terhadap variabel kepuasanpelanggan. Kualitas produk dan kualitas pelayanan secara simultan memberikan pengaruh terhadapkepuasan pelanggan sebesar 70,9% dan 29,1% dipengaruhi oleh variabel lain dalam model regresipenelitian ini.Kata Kunci-kualitas produk, kualitas pelayanan, kepuasan pelanggan
Co-Authors Aprilia Susanti, Aprilia Argyo Demartoto, Argyo Khasanah, Widia Nur Lestari, Anis Dwi Ma’rufah, Aprilia Nurul Muhammad, Lugi Satria Nisa, Azka Zahrotun Purbondari, Elysa Wahyu Saputri, Enriawati Ika Dyah Setyowati, Eka Yuni Wibowo, Galih Aprilia