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All Journal Procedia of Social Sciences and Humanities
Widhiarto, Maulana Rizky
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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UMKM Assistance Through Halal Product Certification and Digital Marketing in Pagerngumbuk Village: Pendampingan UMKM Melalui Sertifikasi Produk Halal dan Digital Marketing di Desa Pagerngumbuk Widhiarto, Maulana Rizky; Solichah, Maulidatus; Biduri, Sarwenda
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.249

Abstract

The purpose of this community service activity is to provide assistance regarding the use of digital marketing and provide information about the process of licensing the legalization of halal products for UMKM actors in the Pagerngumbuk village. The method we chose to carry out this research activity was to provide knowledge about the importance of using digital technology to market products in the modern era and provide information about the process of legalizing halal products for UMKM actors in the village of Pagerngumbuk. In this study we used descriptive qualitative research methods. This activity was carried out in the form of socialization to the Pagerngumbuk village community about the use of digital technology to market products in the modern era and providing information about the process of legalizing halal products for UMKM actors in the Pagerngumbuk village. With this activity, it is hoped that the Pagerngumbuk village community, especially for UMKM actors, can get knowledge and information about the use of digital technology and the process of legalizing halal products. The results we got after socializing UMKM assistance showed that increasing consumer access to micro-enterprises had an impact on increasing the turnover of UMKM actors. The use of digital technology has created new markets for products and added new creative innovations for UMKM business players.
Co-Authors Sarwenda Biduri Solichah, Maulidatus