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All Journal Jurnal Sains Manajemen dan Bisnis Indonesia Procedia of Social Sciences and Humanities
Khamil, Abdul
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Influencers in Increasing Purchasing Decisions with Variable Trust as an Intervening Variable (Study on LazisMU Donors in the Ex. Karesidenan Besuki Region): Peran Influencer Dalam Meningkatkan Keputusan Pembelian Dengan Variable Kepercayaan Sebagai Variabel Intervening (Studi Pada Donatur LazisMU Wilayah Eks. Karesidenan Besuki) Qomariah, Nurul; Khamil, Abdul; Kamil, Ibrahim; Cahyono, Dwi; Sanorsa, Abadi; Nursaid, Nursaid
Procedia of Social Sciences and Humanities Vol. 5 (2024): International Symposium on the Interplay of Science, Technology, and Socio-Economic D
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v5i.498

Abstract

Philanthropy is social generosity that is programmed and aimed at alleviating social problems in society (such as poverty). LazisMU is one of the institutions that carry out philanthropic activities in overcoming social problems in society. This study aims to analyze and test the role of influencers on people's decisions to become donors with trust as an intervening variable in LazisMU charitable institutions in the Ex. Karesidenan Besuki region which includes Jember, Banyuwangi, Situbondo and Bondowoso. The research questionnaire was distributed to donors as many as 250 respondents. The sample size of 250 respondents was obtained from the Slovin formula with a population of 3635 donors. Hypothesis testing was conducted to answer the research hypothesis that had been compiled previously. The results of statistical analysis show that influencer variables have a positive and significant influence on the decisions of LazisMU donors. Trust from donors has a positive impact on the decisions of LazisMU donors. The trust variable becomes an intermediary variable for the influence of influencers on the decision to become a donor to LazisMU.
Pengaruh Citra Lembaga Amal Dan Influencer Terhadap Keputusan Donatur Dengan Kepercayaan Sebagai Intervening khamil, Abdul; Sanosra, Abadi; Cahyono, Dwi
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 14, No 1 (2024): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v14i1.23145

Abstract

Tujuan dilakukan penelitian ini dalam rangka untuk menganalisis dan menilai seberapa besar pengaruh langsung dan tidak langsung dari varibel citra lembaga amal dan influencer terhadap variabel dependen keputusan donatur dengan kepercayaan digunakan sebagai variabel intervening pada donatur aktif di kantor Lazismu se-eks karesidenan Besuki. Metode yang akan digunakan merupakan deskriptif kuantitatif dengan menggunakan kuisioner sebagai sumber data dari 250 responden. Hasil analisis data penelitian ini menggunakan Structural Equation Model (SEM) dengan dibantu aplikasi Smart PLS 3.2 untuk menunjukkan bahwa citra lembaga amal dan influencer berpengaruh secara signifikan terhadap kepercayaan dan keputusan donatur, serta terdapat pengaruh tidak langsung dari citra lembaga amal dan influencer terhadap keputusan donatur melalui variabel kepercayaan. Hipotesisnya tentang pengaruh citra lembaga amal dan influencer terhadap kepercayaan donatur melalui kepercayaan dapat diterima
The Role of Influencers in Increasing Purchasing Decisions with Variable Trust as an Intervening Variable (Study on LazisMU Donors in the Ex. Karesidenan Besuki Region): Peran Influencer Dalam Meningkatkan Keputusan Pembelian Dengan Variable Kepercayaan Sebagai Variabel Intervening (Studi Pada Donatur LazisMU Wilayah Eks. Karesidenan Besuki) Qomariah, Nurul; Khamil, Abdul; Kamil, Ibrahim; Cahyono, Dwi; Sanorsa, Abadi; Nursaid, Nursaid
Procedia of Social Sciences and Humanities Vol. 5 (2024): International Symposium on the Interplay of Science, Technology, and Socio-Economic D
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v5i.498

Abstract

Philanthropy is social generosity that is programmed and aimed at alleviating social problems in society (such as poverty). LazisMU is one of the institutions that carry out philanthropic activities in overcoming social problems in society. This study aims to analyze and test the role of influencers on people's decisions to become donors with trust as an intervening variable in LazisMU charitable institutions in the Ex. Karesidenan Besuki region which includes Jember, Banyuwangi, Situbondo and Bondowoso. The research questionnaire was distributed to donors as many as 250 respondents. The sample size of 250 respondents was obtained from the Slovin formula with a population of 3635 donors. Hypothesis testing was conducted to answer the research hypothesis that had been compiled previously. The results of statistical analysis show that influencer variables have a positive and significant influence on the decisions of LazisMU donors. Trust from donors has a positive impact on the decisions of LazisMU donors. The trust variable becomes an intermediary variable for the influence of influencers on the decision to become a donor to LazisMU.
Co-Authors Abadi Sanosra DWI CAHYONO Kamil, Ibrahim Nursaid Nurul Qomariah Sanorsa, Abadi