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All Journal Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat
Neni Triastuti
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary

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PENDAMPINGAN STRATEGI PENGEMBANGAN EKONOMI GUNA MENINGKATKAN PENDAPATAN PADA UMKM DI DESA PADANG SARI Dian Ayu Andrianindriani; Neni Triastuti; Fahrul Rizal; Viki Sazali; Muhammad Fadli; Evi Yulyantika
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2505

Abstract

Abstract:Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in regional and national economies, including the home industry of Pala Fruit Juice owned by Mr. Amat Yasir in Tinggi Raja, Asahan Regency. Despite its significant potential, this MSME faces challenges such as limited marketing, capital, and access to information. This community service program aimed to enhance the business capacity through digital marketing training and the creation of more attractive product labels. Digital marketing training, including the use of social media, successfully expanded market reach, while the creation of professional labels improved product appeal. The results indicate that focused interventions can enhance managerial knowledge and business performance, leading to increased income and business sustainability. This program contributes to the development of more competitive and productive MSMEs. Keywords: MSME, pala fruit juice, digital marketing, product label, community service.  Abstrak : Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran penting dalam perekonomian daerah dan nasional, termasuk industri rumahan Jus Buah Pala yang dimiliki oleh Bapak Amat Yasir di Kecamatan Tinggi Raja, Kabupaten Asahan. Meskipun memiliki potensi besar, UMKM ini menghadapi berbagai tantangan, seperti keterbatasan pemasaran, modal, dan akses informasi. Melalui kegiatan pengabdian masyarakat ini, dilakukan pendampingan untuk meningkatkan kapasitas usaha melalui pelatihan pemasaran digital dan pembuatan label produk yang lebih menarik. Pelatihan pemasaran digital, termasuk pemanfaatan media sosial, berhasil memperluas jangkauan pasar, sementara pembuatan label yang lebih profesional meningkatkan daya tarik produk. Hasil kegiatan ini menunjukkan bahwa intervensi yang tepat dapat meningkatkan pengetahuan manajerial dan kinerja usaha UMKM, sehingga dapat meningkatkan pendapatan dan keberlanjutan usaha. Program ini memberikan kontribusi terhadap pengembangan UMKM yang lebih berdaya saing dan produktif. Kata Kunci: UMKM, jus buah pala, pemasaran digital, label produk, pengabdian masyarakat. 
Upaya Peningkatan Minat Belajar di Era New Normal Pada Anak-Anak Warga Dusun II Desa Tumpatan Neni Triastuti; Fahmi Sulaiman
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.771 KB) | DOI: 10.55123/abdikan.v1i2.296

Abstract

The problem of online learning is one of the problems felt by all children and adults. As in the learning era in the midst of a pandemic, learning has not yet obtained maximum results and is even lagging behind other countries. The purpose of this community service is so that school-age children do not feel bored because of online learning and have a high interest in learning in the future. Then knowledge and understanding are given to the target regarding the procedures for building interest in learning, so that it is hoped that they can learn according to government regulations. The target achieved in this service is to increase interest in learning and will increase knowledge in being a student in the midst of the Covid 19 pandemic. The method used is to provide socialization on procedures for building interest in learning to redefine knowledge that was left behind due to the pandemic. The resulting learning process to the government and provide knowledge, understanding and skills of learners. The lecture method and visits from participants as well as evaluating explanations about increasing interest in learning using learning media will provide a more real assessment of the target for the success of this activity. It is hoped that the target will participate in the socialization seriously and is targeted to produce knowledge and skills in general knowledge both online so that it can provide even better benefits in increasing knowledge.
PENDAMPINGAN STRATEGI PENGEMBANGAN EKONOMI GUNA MENINGKATKAN PENDAPATAN PADA UMKM DI DESA PADANG SARI Dian Ayu Andrianindriani; Neni Triastuti; Fahrul Rizal; Viki Sazali; Muhammad Fadli; Evi Yulyantika
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 4 No. 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2505

Abstract

Abstract:Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in regional and national economies, including the home industry of Pala Fruit Juice owned by Mr. Amat Yasir in Tinggi Raja, Asahan Regency. Despite its significant potential, this MSME faces challenges such as limited marketing, capital, and access to information. This community service program aimed to enhance the business capacity through digital marketing training and the creation of more attractive product labels. Digital marketing training, including the use of social media, successfully expanded market reach, while the creation of professional labels improved product appeal. The results indicate that focused interventions can enhance managerial knowledge and business performance, leading to increased income and business sustainability. This program contributes to the development of more competitive and productive MSMEs. Keywords: MSME, pala fruit juice, digital marketing, product label, community service.  Abstrak : Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran penting dalam perekonomian daerah dan nasional, termasuk industri rumahan Jus Buah Pala yang dimiliki oleh Bapak Amat Yasir di Kecamatan Tinggi Raja, Kabupaten Asahan. Meskipun memiliki potensi besar, UMKM ini menghadapi berbagai tantangan, seperti keterbatasan pemasaran, modal, dan akses informasi. Melalui kegiatan pengabdian masyarakat ini, dilakukan pendampingan untuk meningkatkan kapasitas usaha melalui pelatihan pemasaran digital dan pembuatan label produk yang lebih menarik. Pelatihan pemasaran digital, termasuk pemanfaatan media sosial, berhasil memperluas jangkauan pasar, sementara pembuatan label yang lebih profesional meningkatkan daya tarik produk. Hasil kegiatan ini menunjukkan bahwa intervensi yang tepat dapat meningkatkan pengetahuan manajerial dan kinerja usaha UMKM, sehingga dapat meningkatkan pendapatan dan keberlanjutan usaha. Program ini memberikan kontribusi terhadap pengembangan UMKM yang lebih berdaya saing dan produktif. Kata Kunci: UMKM, jus buah pala, pemasaran digital, label produk, pengabdian masyarakat. 
Co-Authors Dian Ayu Andrianindriani Evi Yulyantika Fahmi Sulaiman Fahrul Rizal Viki Sazali