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Xu, Cheah Shu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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Examining Factors Driving University Students’ Transition to Online Purchasing During the Post-Pandemic Era: A Case Study on Double-Double Sales Karen, Chong Kah Yee; Xu, Cheah Shu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.607

Abstract

The COVID-19 pandemic had a tremendous impact on customer behavior, specifically among university students, initiating a move towards online purchases. This change has affected traditional retail sectors and resulted in new e-commerce trends. Before the outbreak of COVID-19, people were accustomed to purchasing goods physically. Consequently, many organisations have adopted various marketing strategies to entice customers. One such tactic frequently employed by e-commerce organizations is the “Double-Double” sale. The objective was to identify key factors prompting students to engage in online shopping. To comprehend the factors motivating Malaysians, particularly university students, to participate in online shopping during Double-Double sales, this study conducted semi-structured interviews with 13 Malaysian university students. The findings revealed that convenience, pricing, and social media advertisements are key drivers of Malaysian university students’ shift from traditional to online shopping.
Understanding Gender Perceptions of Long-Distance Romantic Relationships Vien, Goh Vi; Xu, Cheah Shu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.608

Abstract

Lon-distance romantic relationships (LDRRs) were often seen as challenging and unfeasible before the advent of the Internet. Communication was limited to the traditional medium, such as expensive phone calls, letters, and occasional visits, which made it difficult to maintain a relationship. However, with the emergence of new media, communication has become simpler and more accessible, making it easier for people to maintain close connections with their partners, even when separated by distance. To maintain a successful LDRR, it is essential to understand how men and women perceive such relationships. Unfortunately, there are limited studies on gender perceptions and acceptance towards LDRRs. Therefore, this study aims to determine how Malaysian male and female between the age of 20 to 30 years old perceive LDRRs and investigate gender differences in their perception of LDRRs. The data was collected through online semi-structured interviews with six male and six female, and a thematic analysis method was used to analyse the data collected. The study discovered that female participants believed that LDRRs should be independent and that gender characteristics influence the coping mechanisms of couples. On the other hand, male participants believed that physical presence is essential for a relationship and that the coping mechanism is based on personal personality. Nonetheless, both genders acknowledge that communication and sincerity are vital components of LDRRs, and both genders share similar strategies for sustaining the relationship.
Examining Factors Driving University Students’ Transition to Online Purchasing During the Post-Pandemic Era: A Case Study on Double-Double Sales Karen, Chong Kah Yee; Xu, Cheah Shu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.607

Abstract

The COVID-19 pandemic had a tremendous impact on customer behavior, specifically among university students, initiating a move towards online purchases. This change has affected traditional retail sectors and resulted in new e-commerce trends. Before the outbreak of COVID-19, people were accustomed to purchasing goods physically. Consequently, many organisations have adopted various marketing strategies to entice customers. One such tactic frequently employed by e-commerce organizations is the “Double-Double” sale. The objective was to identify key factors prompting students to engage in online shopping. To comprehend the factors motivating Malaysians, particularly university students, to participate in online shopping during Double-Double sales, this study conducted semi-structured interviews with 13 Malaysian university students. The findings revealed that convenience, pricing, and social media advertisements are key drivers of Malaysian university students’ shift from traditional to online shopping.
Understanding Gender Perceptions of Long-Distance Romantic Relationships Vien, Goh Vi; Xu, Cheah Shu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.608

Abstract

Lon-distance romantic relationships (LDRRs) were often seen as challenging and unfeasible before the advent of the Internet. Communication was limited to the traditional medium, such as expensive phone calls, letters, and occasional visits, which made it difficult to maintain a relationship. However, with the emergence of new media, communication has become simpler and more accessible, making it easier for people to maintain close connections with their partners, even when separated by distance. To maintain a successful LDRR, it is essential to understand how men and women perceive such relationships. Unfortunately, there are limited studies on gender perceptions and acceptance towards LDRRs. Therefore, this study aims to determine how Malaysian male and female between the age of 20 to 30 years old perceive LDRRs and investigate gender differences in their perception of LDRRs. The data was collected through online semi-structured interviews with six male and six female, and a thematic analysis method was used to analyse the data collected. The study discovered that female participants believed that LDRRs should be independent and that gender characteristics influence the coping mechanisms of couples. On the other hand, male participants believed that physical presence is essential for a relationship and that the coping mechanism is based on personal personality. Nonetheless, both genders acknowledge that communication and sincerity are vital components of LDRRs, and both genders share similar strategies for sustaining the relationship.
Co-Authors Karen, Chong Kah Yee Vien, Goh Vi