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All Journal Procedia of Social Sciences and Humanities Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional)
Akbar, Azriyansyah Fadil
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Tiktok Media’s Popular Language on Students Communication Styles Akbar, Azriyansyah Fadil; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.623

Abstract

TikTok media has become an important part of everyday life because TikTok is a popular social media platform, TikTok has developed into a global phenomenon with millions of users. This study aims to explore the influence of popular language on TikTok social media on the communication styles of students at Universitas Muhammadiyah Sidoarjo (UMSIDA), using the diffusion of innovations theoretical framework. The influence of popular language in TikTok media on the communication style of Communication Science students of Universitas Muhammadiyah Sidoarjo class of 2021 is the subject of this study. This study uses quantitative methods. The hypothesis was tested with Simple Linear Regression Test. The results of the study show that the popular language of TikTok media has an effect on the communication style of the 2021 class of Communication Science students at Muhammadiyah Sidoarjo University, with a significance level of 0.000 <0.05. The results of this study indicate that the effect of using the popular language of Tiktok media on the Communication Style of Communication Science students of Muhammadiyah Sidoarjo University class of 2021 is very significant with a coefficient of determination or R square value of 64,6%. While the remaining 35,4% is influenced by other factors.
The Influence of Tiktok Media’s Popular Language on Students Communication Styles Akbar, Azriyansyah Fadil; Hariyanto, Didik
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.623

Abstract

TikTok media has become an important part of everyday life because TikTok is a popular social media platform, TikTok has developed into a global phenomenon with millions of users. This study aims to explore the influence of popular language on TikTok social media on the communication styles of students at Universitas Muhammadiyah Sidoarjo (UMSIDA), using the diffusion of innovations theoretical framework. The influence of popular language in TikTok media on the communication style of Communication Science students of Universitas Muhammadiyah Sidoarjo class of 2021 is the subject of this study. This study uses quantitative methods. The hypothesis was tested with Simple Linear Regression Test. The results of the study show that the popular language of TikTok media has an effect on the communication style of the 2021 class of Communication Science students at Muhammadiyah Sidoarjo University, with a significance level of 0.000 <0.05. The results of this study indicate that the effect of using the popular language of Tiktok media on the Communication Style of Communication Science students of Muhammadiyah Sidoarjo University class of 2021 is very significant with a coefficient of determination or R square value of 64,6%. While the remaining 35,4% is influenced by other factors.
Pengembangan Usaha Mikro Kecil Menengah dalam Digitalisasi Marketing oleh Dinas Koperasi Sidoarjo dan PT Klinik Usaha Nasional Akbar, Azriyansyah Fadil
Jurnal Abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Vol 2 No 2 (2025): Desember
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/abimana.v2i2.3990

Abstract

Kabupaten Sidoarjo merupakan salah satu daerah di Jawa Timur yang memiliki daerah padat karya, berdasarkan data dari Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia, jumlah UMKM di Jawa Timur, khususnya di Kabupaten Sidoarjo, tercatat sebanyak 171.264 unit yang tersebar di berbagai sektor. Banyaknya jumlah UMKM yang ada di Kabupaten Sidoarjo menjadi harapan yang besar bagi pemerintah untuk meningkatkan perekonomian daerah, namun hal ini tidak diimbangi dengan kemampuan pemasaran dan kemampuan beradaptasi oleh UMKM terhadap pemasaran berbasis digital. Untuk itu, artikel saat ini membahas mengenai pengembangan UMKM di Kabupaten Sidoarjo yang dilakukan oleh PT. Klinik Usaha Nasional atas dasar kerjasama dengan Dinas Koperasi Sidoarjo. Penelitian ini merupakan penelitian kualitatif deskriptif yang mengkaji tentang proses pengembangan UMKM oleh PT Klinik Usaha Nasional dan mahasiswa yang turut serta sebagai partisipan. Pengembangan dilakukan dengan beberapa tahapan yakni tahapan persiapan, tahapan asessment, tahap perencanaan alternatif program dan pemformulasian rencana aksi, tahap pelaksanaan, tahap monitoring, danfc tahap terminasi. Pada pelaksanaan magang ini tentunya memberikan dampak terhadap pelaku UMKM yakni dimana peningkatan kompetensi bagi pelaku UMKM untuk dapat melakukan pemasaran digital dengan memanfaatkan e-commerce, kemudian pelaku UMKM juga mampu mengelola manajemen keuangan usahanya secara mandiri dan mampu menarik keputusan sendiri.
Co-Authors Didik Hariyanto Didik Hariyanto