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All Journal Procedia of Social Sciences and Humanities Proceeding of International Conference on Social Science and Humanity
Kalkumbe, Khushi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Role of Influencer Marketing in Building Brand Awareness Kalkumbe, Khushi; Marathe, Amol; Longani, Kirti Dang
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.630

Abstract

This research paper explores the role of influencer marketing in building brand awareness, employing a quantitative approach through a Google Form questionnaire supplemented by existing literature reviews. The study aims to assess the effectiveness of influencer marketing in increasing brand recognition and to examine the relationship between influencer activities and brand visibility among target audiences. Findings from the survey reveal a significant correlation between influencer marketing efforts and heightened brand awareness, highlighting the pivotal role of influencers in shaping consumer perceptions and driving engagement. The rejection of the null hypothesis underscores the transformative potential of influencer collaborations as a core component of modern marketing strategies. Recommendations for businesses include prioritizing authenticity and alignment of values in influencer partnerships, along with implementing robust monitoring and evaluation mechanisms to optimize campaign effectiveness. Overall, this research underscores the importance of integrating influencer marketing into comprehensive brand promotion strategies to enhance visibility, engage with consumers authentically, and drive sustainable growth in today's competitive marketplace.
HARMONIOUS RHYTHMS: EXPLORING THE IMPACT OF MUSIC ON PRODUCTIVITY IN EDUCATIONAL AND WORKPLACE SETTINGS Kalkumbe, Khushi
Proceeding of International Conference on Social Science and Humanity Vol. 1 No. 1 (2024): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v1i1.10

Abstract

Background: The relationship between music and productivity has garnered significant interest in both educational and workplace settings, prompting investigations into the cognitive and emotional mechanisms through which music influences task performance. Specific Background: Existing literature suggests that music can enhance cognitive processes, yet findings remain inconclusive regarding its overall impact on productivity levels, particularly in relation to individual differences and environmental factors. Knowledge Gap: Limited empirical studies have simultaneously addressed how genre preferences, personality traits, and contextual variables moderate the effects of music on productivity, highlighting the need for a comprehensive examination of these interactions. Aims: This research aims to elucidate the relationship between music listening and productivity levels among students and employees by employing a mixed-methods approach, integrating quantitative surveys and qualitative interviews. Results: Preliminary findings indicate that music listening positively influences cognitive processes such as concentration and memory while also alleviating stress and anxiety, thus enhancing overall task performance. However, variations were noted based on individual music preferences and the nature of the tasks performed. Novelty: This study uniquely synthesizes insights from psychology, neuroscience, and organizational behavior to provide a nuanced understanding of how music can be effectively integrated into productivity-enhancing strategies. Implications: The results suggest that educators and employers should consider individual preferences and contextual factors when incorporating music into productivity frameworks. By fostering environments conducive to music listening and allowing flexibility in music selection, stakeholders can optimize performance and well-being, thereby promoting creativity and satisfaction in both educational and workplace settings.
Role of Influencer Marketing in Building Brand Awareness Kalkumbe, Khushi; Marathe, Amol; Longani, Kirti Dang
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.630

Abstract

This research paper explores the role of influencer marketing in building brand awareness, employing a quantitative approach through a Google Form questionnaire supplemented by existing literature reviews. The study aims to assess the effectiveness of influencer marketing in increasing brand recognition and to examine the relationship between influencer activities and brand visibility among target audiences. Findings from the survey reveal a significant correlation between influencer marketing efforts and heightened brand awareness, highlighting the pivotal role of influencers in shaping consumer perceptions and driving engagement. The rejection of the null hypothesis underscores the transformative potential of influencer collaborations as a core component of modern marketing strategies. Recommendations for businesses include prioritizing authenticity and alignment of values in influencer partnerships, along with implementing robust monitoring and evaluation mechanisms to optimize campaign effectiveness. Overall, this research underscores the importance of integrating influencer marketing into comprehensive brand promotion strategies to enhance visibility, engage with consumers authentically, and drive sustainable growth in today's competitive marketplace.
Co-Authors Longani, Kirti Dang Marathe, Amol