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All Journal FENOMENA: Jurnal Penelitian Ikhtiyar Jurnal Ekonomi Syari'ah
Husna, Fina Mazida
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Ikhtiyar Jurnal Ekonomi Syari'ah

 1 
A IMPLEMENTASI EKONOMI SYARIA'H : MARKETING SYARI'AH: “STRATEGI ADAPTASI UMKM TERHADAP TRANSFORMASI PENJUALAN DIGITAL” : STUDI KASUS PERCETAKAN TAHTA GRAFIKA DI KENDAL Husna, Fina
IKHTIYAR JURNAL EKONOMI SYARI'AH Vol 3 No No 01 (2025): Implementasi Ekonomi Syari'ah : Marketing Syari'ah
Publisher : PRODI ES SEKOLAH TINGGI ISLAM KENDAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69776/ikhtiyar.v3iNo 01.220

Abstract

In the fast-paced digital era, adaptation is the key to the success of MSMEs in maintaining their existence. Changes in consumer behavior that are shifting to digital platforms require business actors to develop online marketing strategies. However, not all MSME actors are able to adapt optimally due to limitations in digital literacy, human resources, and infrastructure. This study aims to analyze the adaptation strategy of MSMEs to the shift in the market from conventional to digital, with a case study on the Tahta Grafika printing MSME in Boja District, Kendal Regency. The study used a qualitative approach through in-depth interviews with business owners. The results show that Tahta Grafika has implemented an effective marketing strategy using various stages such as market segmentation strategy, target market determination strategy, positioning strategy or determining market position by utilizing online ordering services via WhatsApp and marketing via Facebook Marketplace. This strategy is considered effective in maintaining local customer loyalty because it is also strengthened by a CRM strategy, but has not reached the national market due to limited professional digital personnel. Therefore, interventions in the form of digital training, recruitment of skilled workers, and support from local governments are needed so that MSMEs are able to compete in the digital ecosystem.
Edisi 1 Vol 2 September 2023 MEMBANGUN UMAT DENGAN ZAKAT: PENGELOLAAN ZAKAT PADA ERA NABI DAN KHULAFAURRASYIDIN mazidatul, fina
IKHTIYAR JURNAL EKONOMI SYARI'AH Vol 1 No 2 (2023): MEMBANGUN UMAT DENGAN ZAKAT
Publisher : PRODI ES SEKOLAH TINGGI ISLAM KENDAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69776/ikhtiyar.v1i2.39

Abstract

Zakat in history is refferd to the first social institution in Islam. Its management also changes from time to time along with the development of the times. Starting from the period of the prophet when in Mecca, Medina and during the khulafaurrashiddin. By reopening at the dynamic management of zakat in the past, we can take lessons so that the management of zakat in Indonesia over time also makes progress so that the goals and functions of zakat are achieved.
Co-Authors Maola, Mochammad