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All Journal Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Journal of English Education and Teaching (JEET)
Kurniawan Suryatama
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Unlocking the Potential: Exploring Factors and Overcoming Challenges in Gamifying English Literacy Kurniawan Suryatama; Ika Lestari Damayanti
Journal of English Education and Teaching Vol. 7 No. 4 (2023): Journal of English Education and Teaching
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jeet.7.4.862-880

Abstract

Gamification in the education system emerges for the first time in the late 2000s, and since its emergence, gamification has gained recognition as an innovative approach in education, creating dynamic and engaging learning environments. However, with its current emergence, studies relating to gamification in education are still limited. As such, the current study is conducted to answer two research questions. First, what factors to be considered when applying gamification into the teaching process, and second, what are the challenges when applying gamification into the teaching process. This research used interview to collect the data from two English teachers who have been implementing gamification in their teaching for several time, and thus the present study falls into qualitative research. The findings emphasize the importance of considering game mechanics, engagement and motivation levels, alignment with learning outcomes, learner needs and preferences, and contextual factors to effectively implement gamification. Additionally, the study highlights challenges such as designing effective game mechanics, potential distraction from learning goals, balancing gamification with traditional teaching methods, and ensuring sufficient resources and support for implementation. These findings underscore the necessity for teachers to comprehend gamification and evaluate its compatibility with students' learning needs in order to achieve better educational outcomes.
Normalizing Illegality: Multimodal Manipulation in Indonesian Online Gambling Advertisements Mochammad Rizki Juanda; Kurniawan Suryatama
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Vol 10, No 2 (2026): April 2026
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v10i2.26636

Abstract

Online gambling in Indonesia remains a widespread yet illegal activity, with promotional strategies evolving to evade detection and legal sanctions. This study investigates the persuasive and deceptive techniques used in online gambling advertisements by analyzing both textual and visual elements through the framework of Systemic Functional Linguistics (SFL). The dataset consists of 34 headline-style advertisements accompanied by images, all extracted from news feed platforms. The findings reveal a notable shift from traditional promotional formats—often featuring authoritative figures—to the use of ordinary individuals such as students, food vendors, and local workers. This transition reflects a socio-economic targeting strategy, aimed particularly at middle- to low-income groups who may be more vulnerable to gambling appeals. The visual and linguistic construction of sudden wealth, casual success, and relatable personas serves to normalize gambling behavior and obscure its illegality. These patterns suggest a deliberate effort to embed gambling discourse within everyday contexts, enhancing its persuasive power. The study recommends increased public awareness campaigns, improved digital literacy education, and stronger regulatory oversight to help identify and counteract these multimodal tactics in online gambling promotion.
Co-Authors Ika Lestari Damayanti Mochammad Rizki Juanda