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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Alicia, Angelina
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Veterinary

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Analysis of the Effect of Price and Quality on Repurchase Intention through Customer Satisfaction on Imported Vegetables in Batam Alicia, Angelina; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1255

Abstract

This study examines the repurchase intention of imported vegetables in Batam City by analyzing consumer satisfaction, price, and quality as factors influencing repurchase intentions. Path analysis with SmartPLS was used to test the hypothesis. The sample used in this study was 199 respondents. The results showed a positive relationship between customer satisfaction and repurchase intention, there was no relationship between price and repurchase intention and showed that quality was positively related to repurchase intention. The results also show that there is a significant influence between quality on repurchase intentions through customer satisfaction. However, customer satisfaction failed to mediate the relationship between price and repurchase intention.
PEMBUATAN PRODUK MULTIMEDIA DAN STRATEGI PROMOSI MELALUI MEDIA DIGITAL PADA WARUNG MISO MEDAN Alicia, Angelina; Laulita, Nasar Buntu
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.541

Abstract

The rapid development of digital technology and social media has had a huge impact on the business world, including medium-sized businesses. The strategy for trade promotion through digital media and multimedia products is more prospective because it attracts potential customers to obtain information about products being sold and transactions via the internet. So far, the partner namely Warung Miso Medan requires buyers to come directly to the location or order via WhatsApp. The purpose of this activity is to accompany and provide training to Warung Miso Medan on promotional strategies through digital media. The stages of the activity are: (1) Introduction to social media (2) Introduction to marketplace (3) Documentation of multimedia products (4) Receiving orders and sending (5) Designing banners. The results of Community Service activities are partners who have social media, are registered on the marketplace, and have an understanding of promotion strategies through social media and are able to manage them.
Co-Authors Laulita, Nasar Buntu