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All Journal DAR EL-ILMI : Jurnal Studi Keagamaan, Pendidikan dan Humaniora Ekalaya : Jurnal Ekonomi Akuntansi
Huril A'ini
Unknown Affiliation
Economics, Econometrics & Finance Education Other

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Strategi Pengembangan Desa Wisata Berkelanjutan dengan Pendekatan 4A (Attraction, Accessibility, Amenities, Ancillary) dalam Perspektif Maqashid Syariah (Studi Wisata Setigi Gresik) Huril A'ini; Ayu, Intan
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 2 No. 2 (2024): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v2i2.957

Abstract

This research aims to analyze how sustainable tourism village development strategies are using the 4A approach from a maqashid sharia perspective. This type of research is qualitative research with descriptive data analysis methods where data collection techniques are carried out by means of observation, interviews and documentation. The instruments in this research are research tools which include a data collection form containing a list of questions for tourism managers and visitors, recording equipment, cameras and other tools that support the research data collection process. The results of the research show that the main components of 4A (Attraction, Amenity, Accessibility and Anciliary), namely the facilities are quite complete and good, but some facilities are still not utilized properly, and some facilities are outdated, damaged and neglected, requiring maintenance. By utilizing collaboration between other stakeholders, it can be a helpful and easier solution to build and maintain tourist facilities so that they can be sustainable. Then, the process of developing the Setigi Gresik tourist village often collides with the understanding of maqashid sharia, such as ensuring that the development of the tourist village does not only pay attention to material aspects, but also spiritual, social and humanitarian aspects.
ANALISIS MARKETING SYARIAH PADA AIR MINERAL NU DRIZE Ayu, Intan; 'Aini, Huril
Dar el-Ilmi : Jurnal Studi Keagamaan, Pendidikan dan Humaniora Vol 10 No 2 (2023): Oktober
Publisher : Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/darelilmi.v10i2.5130

Abstract

This research aims to analyze sharia marketing practices at Nu Drize in Lamongan. In this research the author designed a research design with a qualitative approach using an interview method with resource persons managing Nu Drize mineral water. The results of this research show that the implementation of Nu Drize marketing sharia includes the characteristics and principles of marketing sharia such as: (Teitis Rabbaniyah) prioritizing religious values, Ethical (Akhlaqiyah) maintaining behavior and service, Realistic (Al-Waqi-i'yyah) being professional and flexible, Humanistis (Insaniyyah) provides social assistance, Sharia Marketing Strategy which includes segmenting, targeting, positioning and Sharia Marketing Tactics which includes the 4P marketing mix. The implementation of Nu Drize marketing sharia values ​​is able to increase new outlets in every Fatayat branch in Lamongan and also to the general public of Lamongan.
Co-Authors Ayu, intan