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All Journal Journal of Management and Informatics Green Inflation: International Journal of Management And Strategic Business Leadership Management Dynamics: International Journal of Management and Digital Sciences
Yuda Supriatna
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management

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Comparative Analysis of Business Income Levels Before and After Having A Halal Certificate Small Entrepreneurs in Serang City Yuda Supriatna; Amarul Amarul
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Study This aim for analyze comparison is there Analysis comparison level income business before and after own halal certificate for entrepreneurs small town in Serang City. Research result This expected can made reference by stakeholders policy especially related ones with internal halal certificate do socialization to entrepreneurs small, so the program is medium run by the government on a halal certificate program in frame increase quality and consumers' sense of security. Research methods used is method comparative that is compare second variable the results study with the "Paired samples test" test is known sig.(2-tailed) value is of 0.004 < 0.005, and value tcount 3,246 > t table 2,086. With thereby can concluded that Ho is rejected and Ha is accepted. Which mean there is the average difference between turnover perpetrator business before and after own halal certificate. Finally study This expected give contribution to the perpetrators businesses and also institutions related especially those who handle field business small and medium.
The Influence of Hedonic Shopping, Motivation Promotion on Impulse Buying Which Impact on Shopping Lifestyle Yuda Supriatna; Amarul Amarul; Sabrina Handayani Pemungkasih
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 1 No. 2 (2024): May : Green Inflation: International Journal of Management and Strategic Busine
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v1i2.54

Abstract

This research aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Impulse Buying and Shopping Lifestyle. The research results show that Hedonic Shopping Motivation does not have a significant influence on Impulse Buying and Shopping Lifestyle with significance values of 0.835 and 0.793 (> 0.05) respectively. On the other hand, Promotion has a significant influence on Impulse Buying and Shopping Lifestyle with significance values of 0.004 and 0.000 (< 0.05) respectively. Additionally, Impulse Buying also has a significant influence on Shopping Lifestyle with a significance value of 0.000 (< 0.05). Path analysis reveals that the indirect influence of Hedonic Shopping Motivation is through Impulse Buying on Shopping Lifestyle is not significant, while the indirect influence of Promotion through Impulse Buying towards Shopping Lifestyle is significant. These findings emphasize the importance of promotional strategies in influencing consumer impulse shopping behavior and shopping lifestyles, and demonstrate the need for new approaches in understanding hedonic shopping motivations.
Analysis of Live Streaming Factors and Promotion on Purchase Decisions and Online Reviews as Mediating Variables on Tokopedia Play Amarul Amarul; Yuda Supriatna; Sahabat Paulinus Johanna
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.258

Abstract

This study investigates the impact of live streaming, promotions, and online customer reviews on purchasing decisions among users of the Tokopedia platform in Indonesia. The rapid development of the internet, particularly during the COVID-19 pandemic, has transformed consumer behavior, leading to increased adoption of digital shopping methods. Utilizing a quantitative research design, data were collected from 130 respondents who have engaged with Tokopedia's live streaming feature, Tokopedia Play. The findings reveal that both live streaming and promotional strategies significantly influence online reviews and purchasing decisions, with coefficients of 0.426 and 0.445, respectively. Online reviews also play a critical mediating role, enhancing the relationship between live streaming, promotions, and purchasing decisions. The demographic analysis indicates that younger consumers, particularly those aged 17-26, dominate the user base, highlighting the need for tailored marketing strategies. Despite the positive outcomes, challenges such as the digital divide and cybersecurity concerns persist, necessitating strategic measures to enhance digital literacy and secure online transactions. The study concludes that leveraging live streaming, promotions, and positive online reviews can significantly enhance consumer engagement and drive sales in the competitive e-commerce landscape of Indonesia. Future research should explore the long-term effects of these variables on consumer loyalty and the impact of emerging technologies on the e-commerce experience.
Co-Authors Amarul Amarul Sabrina Handayani Pemungkasih Sahabat Paulinus Johanna