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All Journal Jaksa: Jurnal Kajian Ilmu Hukum Dan Politik El-Mujtama: Jurnal Pengabdian Masyarakat
Rifkah Fauziah
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Publisitas dan Kualitas Pelayanan Terhadap Citra Merek (Survei Terhadap Pelanggan Colour Wedding) Anggun Destania; Laela Nuur Husaini; Rinda Samarsya; Siti Nurul Janah; Chindy Nur Juniasih; Rifkah Fauziah
Jaksa : Jurnal Kajian Ilmu Hukum dan Politik Vol 2 No 2 (2024): April: Jurnal Kajian Ilmu Hukum dan Politik
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jaksa.v2i2.1611

Abstract

It cannot be denied that currently technology has an important role in helping business actors to brand the products or services they provide, one of which is through publicity activities. The role played by business actors through publicity activities is to protect, manage and maintain the most valuable assets for business actors, namely the image that will be able to increase trust and brand image. Apart from publicity activities, paying attention to the quality of service for business actors in the service sector can also help in forming the brand image of a business. This research aims to determine the influence of publicity and service quality on the formation of the Color Wedding brand image. The research results show that the calculated F value = 99.344 with a significance level of .000b. This proves that the significance value is smaller than 0.05, so it can be concluded that the publicity variable (X1), service quality variable (X2) have an influence on the brand image variable (Y). There is an influence between publicity activities and improving service quality on the formation of brand image.
Pengaruh Terpaan Konten TikTok sebagai Media Komunikasi Pemasaran terhadap Minat Beli pada Kedai Nongs (Survei terhadap Followers Akun @jelitawidiaw) Rifkah Fauziah; Hardiyanti, Rini; Abdurrahman, Ade Irfan
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.4855

Abstract

This research aims to determine the effect of exposure to TikTok content as a marketing communication medium on purchasing interest at Kedai Nongs. This research uses quantitative research methods with a positivism paradigm, where data is obtained through questionnaires distributed to 100 @jelitawidiaw followers. Sampling was carried out using the Slovin formula. The results of the research show that variable Apart from that, the results of the coefficient of determination test (R2) show that Exposure to TikTok Content has an influence of 26.5% on Purchase Interest at Kedai Nongs. Thus, it can be concluded that exposure to @jelitawidiaw's TikTok content has a significant influence on purchasing interest in Kedai Nongs. So these findings emphasize the importance of using social media, especially TikTok, as an effective marketing communication tool in increasing purchasing interest.
Co-Authors Abdurrahman, Ade Irfan Anggun Destania Chindy Nur Juniasih Laela Nuur Husaini Rinda Samarsya Rini Hardiyanti Siti Nurul Janah