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-, Chintya Koestri Ayuningrum
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Social Sciences

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Konstruksi Kecantikan : Makna Cantik Oleh Mahasiswi Pengguna Skincare Korea: Konstruksi Kecantikan : Makna Cantik Oleh Mahasiswi Pengguna Skincare Korea -, Chintya Koestri Ayuningrum; Harmona Daulay
Jurnal Sosiologi Nusantara Vol 10 No 1 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jsn.10.1.01-17

Abstract

This research aims to explore the beautiful construction that develops among female students who use Korean skincare products in the city of Medan. The research method used is descriptive qualitative with data collection methods through observation, in-depth interviews and documentation. The research results show that the definition of beauty varies greatly in the current era of globalization. For female Korean skincare users in Medan City, the construction of a beautiful reality occurs through three simultaneous stages: externalization, objectivation, and internalization. At the externalization stage, beauty is defined as physical appearance. The objectification stage revealed that the informants' knowledge about the concept of beauty was increasingly diverse. At the internalization stage, beauty is defined as a combination of visible physical beauty and inner beauty, which complement each other.
Co-Authors Harmona Daulay