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All Journal Jurnal Mekar International Journal of Education Management and Religion
Erwina
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PENERAPAN MARKETING KOMUNIKASI DALAM MENANGANI KOMPLAIN ONLINE TAMU DI VANILLA HOTEL BATAM Erwina; Kurnia, Okki
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v1i2.59

Abstract

The purpose of communication is to inform, persuade and remind. However, some of the communications delivered are not aligned with the intended purpose, thus triggering a complaint. The formulation of the problem in this study is to find out how marketing communication and online complaints are with the research location at Vanilla Hotel Batam. This research-based is on the theory of marketing communication by Hermawan with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing) and on theory of complaint by Tjiptono with 3 indicators (speed of complaint handling, problem solving, ease of complaint filing procedure). The research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel manager, senior sales and marketing, and reservation agents. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of communication marketing at Vanilla Hotel Batam is quite good in indicators (promotion, advertising, personal selling, public relations, direct marketing). However, the complaint indicator needs to be improved. Based on the results of the analysis, it is expected that Vanilla Hotel Batam can increase its human resources and consider conducting training for the front office and sales and marketing departments.
The Role Of Work Environment And Employee Engagement On Employee Performance In The Private Sector Of Makassar City Abdul Haris S; Erwina
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1165

Abstract

This study aims to analyze the influence of work environment and employee engagement on the performance of private sector employees in Makassar City. The research was conducted in Makassar City among employees working in private companies operating in service, trade, banking, and other business sectors. The sample consisted of 77 respondents. The sampling technique employed was purposive sampling with specific predetermined criteria. This study utilized quantitative data. Data collection was conducted through observation, interviews, and questionnaire distribution. The collected data were subsequently analyzed using multiple linear regression analysis to test the research hypotheses. The results indicate that simultaneously, work environment and employee engagement have a significant and positive influence on the performance of private sector employees in Makassar City. Partially, work environment has a significant and positive effect on the performance of private sector employees in Makassar City. Employee engagement does not have a significant impact on the performance of private sector employees in Makassar City. 
Co-Authors Abdul Haris S Kurnia, Okki