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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Mekar International Journal of Education Management and Religion
Erwina
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

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PENERAPAN MARKETING KOMUNIKASI DALAM MENANGANI KOMPLAIN ONLINE TAMU DI VANILLA HOTEL BATAM Erwina; Kurnia, Okki
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v1i2.59

Abstract

The purpose of communication is to inform, persuade and remind. However, some of the communications delivered are not aligned with the intended purpose, thus triggering a complaint. The formulation of the problem in this study is to find out how marketing communication and online complaints are with the research location at Vanilla Hotel Batam. This research-based is on the theory of marketing communication by Hermawan with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing) and on theory of complaint by Tjiptono with 3 indicators (speed of complaint handling, problem solving, ease of complaint filing procedure). The research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel manager, senior sales and marketing, and reservation agents. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of communication marketing at Vanilla Hotel Batam is quite good in indicators (promotion, advertising, personal selling, public relations, direct marketing). However, the complaint indicator needs to be improved. Based on the results of the analysis, it is expected that Vanilla Hotel Batam can increase its human resources and consider conducting training for the front office and sales and marketing departments.
The Role Of Work Environment And Employee Engagement On Employee Performance In The Private Sector Of Makassar City Abdul Haris S; Erwina
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1165

Abstract

This study aims to analyze the influence of work environment and employee engagement on the performance of private sector employees in Makassar City. The research was conducted in Makassar City among employees working in private companies operating in service, trade, banking, and other business sectors. The sample consisted of 77 respondents. The sampling technique employed was purposive sampling with specific predetermined criteria. This study utilized quantitative data. Data collection was conducted through observation, interviews, and questionnaire distribution. The collected data were subsequently analyzed using multiple linear regression analysis to test the research hypotheses. The results indicate that simultaneously, work environment and employee engagement have a significant and positive influence on the performance of private sector employees in Makassar City. Partially, work environment has a significant and positive effect on the performance of private sector employees in Makassar City. Employee engagement does not have a significant impact on the performance of private sector employees in Makassar City. 
The Role Of Financial Literacy On Financial Management Of Micro, Small And Medium Enterprises In North Kolaka Regency Risnawati; Erwina
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1168

Abstract

This study aims to analyze the influence of financial literacy on the financial management of Micro, Small, and Medium Enterprises (MSMEs) in North Kolaka Regency. MSMEs play a strategic role in the Indonesian economy; however, many business actors still face fundamental challenges in managing their finances due to limited financial knowledge and skills. This research adopts a quantitative approach with a sample of 100 MSME owners selected using incidental sampling techniques. Primary data were collected through structured questionnaires, supported by observations and brief interviews to enrich contextual understanding. The financial literacy variable was measured through indicators of financial knowledge, attitudes, and behavior, while financial management was assessed through practices of financial recording, budgeting, cash flow management, and the use of simple financial tools. The data were analyzed using simple linear regression to test the effect of financial literacy on financial management. The results show that financial literacy has a positive and significant effect on the financial management of MSMEs in North Kolaka Regency, as indicated by a significance value of 0.002 (< 0.05) and a positive regression coefficient. These findings imply that higher levels of financial literacy enable MSME actors to manage their finances more effectively, including separating personal and business finances, planning budgets, and maintaining business cash flow stability. The study suggests the importance of strengthening financial education programs and mentoring for MSMEs as a strategic step to improve business sustainability and regional economic resilience.
Perancangan Balance Scorecard untuk Mengembangkan Modal Insani dan Meningkatkan Kinerja pada Usaha Kecil dan Menengah (UKM) Erwina; Sukmawati, Anggraini; Sumertajaya, I Made
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The success of SMEs could be seen from their performance. However, until now theperformance measurement still use the traditional way in which views the performance onlyfrom the financial perspective. Therefore, it needs a new performance measurement systemwhich is balance scorecard. Based on the problems, this study aimed at designing a performancemeasurement in SMEs with balance scorecard approach as an attempt to develop thehuman capital and to improve the SMEs'performance. The study was conducted in BogorSMEs. The sampling technique was carried out using purposive sampling. The samples ofthis study were SMEs owner, related official, and the expert of SMEs and BSC. The datatabulation and analysis were used literature study, focus group discussion, and in-depthinterview. The result of the study formulated eight strategic targets from four perspectivesand 15 key performance indicators to measure performance in SMEs.
Co-Authors Abdul Haris S Anggraini Sukmawati I Made Sumertajaya Kurnia, Okki Risnawati