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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Nafa Amalina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengembangan Digital Marketing Dalam Meningkatkan Kinerja Bisnis Bagi Pelaku Usaha Batik Baduta Kelurahan Tanggung Kecamatan Kepanjen Kidul Kota Blitar Nafa Amalina; Arief Bachtiar; Kiky Asmara
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 3 (2023): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i3.234

Abstract

Baduta batik Blitar is an MSME that sells batik handicraft products. Barik itself is a work of a nation that is well known abroad. The batik craft center itself is a cultural tour that is visited by many domestic and foreign tourists. Almost every region in Indonesia has batik craft centers, especially in Java and its surroundings. UMKM Batik Baduta Blitar has been built since 2009, but UMKM Baduta has obstacles in carrying out digital marketing, which causes Batik Baduta Blitar customers to complain about the lack of information from Batik Baduta Blitar writing on Batik Baduta Blitar's social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Baduta batik group. The results of this study are that with this problem the solution that can be applied is to create an online marketing strategy that includes digital marketing strategies, social media content, and copy writing. The existence of this online marketing strategy can make Batik Baduta Blitar MSMEs able to carry out marketing effectively and efficiently.
Implementasi Pembelajaran Kewirausahaan Berbasis Proyek Untuk Meningkatkan Daya Tarik dan Berpikir Kreatif Siswa di SMPN 3 Blitar Syahrul Hikam; Nafa Amalina; Cindy Aurelia Wahyudi; Kharisma Mutiara Aisyah; Alfan Mardianto; Dewi Puspa Arum
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 3 (2023): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i3.907

Abstract

This study aims to explain entrepreneurship learning and gain an understanding of the process of implementing entrepreneurship learning in increasing the attractiveness and creative thinking of students at SMP Negeri 3 Blitar. The research subfocus consists of 1). Learning models in improving the character of the entrepreneurial spirit of SMP Negeri 3 Blitar students, 2). The contribution of East Java "Veteran" UPN KKN students in improving the character of the entrepreneurial spirit of SMP Negeri 3 Blitar students, 3). The achievement of implementing entrepreneurship learning in improving the character of the entrepreneurial spirit of SMP Negeri 3 Blitar students. Research findings include: (1) improving the entrepreneurship learning model by balancing theory and practice, learning that is more focused on practical application, and realizing the objectives of the study program to produce graduates with an entrepreneurial spirit; (2) prototype design and development consists of three components: learning objectives, learning methods, and assessment; (3); and (4) learning development through the use of experimental classes.
Co-Authors Alfan Mardianto Arief Bachtiar Arum, Dewi Puspa Cindy Aurelia Wahyudi Kharisma Mutiara Aisyah Kiky Asmara Syahrul Hikam