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All Journal Surakarta Management Journal
Slamet, Giarti
Fakultas Ekonomi Universitas Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN DAN KINERJA KARYAWAN PADA PT. JAYA ASRI GARMINDO KARANGANYAR Slamet, Giarti; Fridiana, Ika
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1225

Abstract

The objectives of this study were: 1) To know and explain the significant effect of compensation on employee job satisfaction, 2) Know and explain the significant effect of compensation on employee performance, 3) Know and explain the significant effect of employee work motivation on employee job satisfaction, 4) Know and explain the significant effect of employee work motivation on employee performance, 5) Know and explain the significant effect of employee satisfaction on employee performance. The sample of this study were 55 respondents. The stratified random sampling technique was used to take the sample. The questionnaire is the main instrument for collecting data, and secondary data is obtained from the QC Department. The analysis model used in this research is path analysis. The results of this study indicate that compensation has a significant effect on employee job satisfaction, compensation has a significant effect on employee performance, work motivation has a significant effect on employee job satisfaction, work motivation has a significant effect on employee performance and the most influential is the compensation variable has a major role in PT Jaya Asri Garmindo Karanganyar to increase employee job satisfaction and high employee performance.
PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN BATIK DI RIVICHA PASAR KLEWER SOLO Anggani, Mayawati Indah; Slamet, Giarti
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1109

Abstract

The purpose of this study was to determine the effect of the marketing communication mix variables on the purchasing decision of batik at Rivicha Klewer market, Solo. This research was conducted at Klewer market, Solo. The population in this purchase were all people who bought batik at Rivicha Pasar Klewer Solo totaling 42 respondents. The data taken was in the form of a questionnaire for the Marketing Communication Mix variable consisting of Advertising (X1), Sales Promotion (X2), Public Relations and Publications (X3), Personal Selling (X4), Direct Marketing (X5). The data analysis technique used is multiple linear regression.          The results of the Multiple Linear Regression Test have shown: Y = -0.521+0.190 X_1+0.145 X_2+0.317 X_3+0.236 X_4+0.219 X_5+e. The t-test obtained results: Advertising (X1) obtained a significance coefficient of 0.190 with a t-count value of 2.076 with a probability value of 0.045 thus Advertising (X1) has a positive effect on Purchase Decision (Y). Sales Promotion (X2) obtains a significance coefficient of 0.145 with a t-count value of 2.111 with a probability value of 0.042 thus Sales Promotion (X2) has a positive effect on Purchase Decision (Y). Public Relations and Publications (X3) obtained a significance coefficient of 0.317 with a t-count value of 2.134 with a probability value of 0.040 thus Public Relations and Publications (X3) had a positive effect on Purchase Decision (Y).Personal Sales (X4) obtains a significance coefficient of 0.236 with a t-count value of 2.076 with a probability value of 0.045 thus Personal Sales (X4) has a positive effect on Purchase Decision (Y). Direct Marketing (X5) obtains a significance of 0.219 with a t-count value of 2.100 with a probability value of 0.043 thus Direct Marketing has a positive effect on Purchase Decision (Y).          Based on the F test obtained F count 22,603 with a probability value of 0,000. Because this significance value is less than 0.05, this means that Advertising (X1), Sales Promotion (X2), Public Relations and Publications (X3), Personal Selling (X4), and Direct Marketing (X5) simultaneously or jointly have an influence significant to Purchase Decision (Y).
Co-Authors Anggani, Mayawati Indah Fridiana, Ika