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All Journal TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Journal of Artificial Intelligence and Digital Business Bisma : Business and Management Journal
Safitri, Indah Nurlaili
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Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Public Health Social Sciences Other

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Analisis Indirect Harga Tembakau Terhadap Pola Konsumsi Keluarga Pada Petani Di Desa Sukorejo Safitri, Indah Nurlaili; Sulistiana, Erinda; Pradani, Rizki Febri Eka
BISMA : Business and Management Journal Vol. 1 No. 04 (2023): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v1i04.612

Abstract

Indirect tobacco prices influence the consumption patterns of tobacco farming families in Sukorejo Village. The aim of this research is to better understand the indirect impact of tobacco prices on people's purchasing decisions and how this influences the consumption patterns of tobacco farming families. This research uses a qualitative approach with researchers conducting direct interviews and documentation as instruments. The population studied were tobacco farmers in Sukorejo Village, Kotaanyar District. The results of the interviews show that: (1) Indirect tobacco prices influence the consumption patterns of tobacco farming families in Sukorejo Village. (2) Tobacco farming is able to meet the economic needs of farming families. (3) the income from tobacco farming in Sukorejo Village is very good. The conclusion is that indirect tobacco prices influence the consumption patterns of tobacco farming families in Sukorejo Village and also the income from tobacco farming can meet the needs of their families during one harvest, but farmers also seek additional income through other jobs such as construction workers, animal husbandry, and home businesses such as selling meatballs, cilok , and so forth.
Analisis Konsumsi Hijau pada Kegiatan Car Free Day dalam Menciptakan Ekonomi Hijau di Alun-Alun Kota Kraksaan Pradani, Rizki Febri Eka; Putri, Sephia Eka Amalia; Safitri, Indah Nurlaili; Wulandari, Evi Sri
TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Vol 5, No 4 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/trilogi.v5i4.9594

Abstract

Car Free Day is an initiative by the Indonesian government to reduce air pollution and promote environmentally friendly practices. In Kraksaan City, this program not only supports local SMEs by providing selling opportunities but also attracts significant public participation. This study aimed to assess the awareness level of Car Free Day visitors regarding green consumption and to identify barriers to adopting environmentally friendly consumer behavior. Using qualitative methods and descriptive research design, data were gathered through observation, interviews, and documentation. Results indicate that both visitors and participating SMEs lack understanding of green consumption principles. Many continue to consume and utilize non-environmentally friendly products, particularly in food packaging and transport choices. This study highlights the need for targeted education and policy measures to encourage sustainable consumption patterns during public events like Car Free Day.
Meneropong Penerapan Green Marketing Pada UMKM Kuliner Lokal Pradani, Rizki Febri Eka; Safitri, Indah Nurlaili
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.437

Abstract

Penelitian ini mengkaji penerapan green marketing pada UMKM King Geprek yang berada di Kabupaten Probolinggo sebagai bentuk dukungan terhadap praktik bisnis berkelanjutan. Penelitian menggunakan metode kualitatif dengan jenis pendekatan deskriptif untuk mengeksplorasi bagaimana elemen-elemen bauran pemasaran (7P) seperti: product, price, place, promotion, people, process, dan physical evidence tersebut dapat diterapkan dalam konteks ramah lingkungan (green marketing). Hasil penelitian menunjukkan bahwa King Geprek telah menerapkan beberapa aspek green marketing, seperti penggunaan pencahayaan alami dalam tempat makan, pengelolaan limbah produksi, dan penggunaan alat makan yang dapat didaur ulang. Namun, pemahaman dan konsistensi pelaksanaannya tersebut masih terbatas. Beberapa penghambat yang dihadapi antara lain kurangnya edukasi tentang konsep green marketing dari sumber daya manusia, keterbatasan anggaran untuk investasi ramah lingkungan, serta rendahnya kesadaran konsumen terhadap pentingnya produk berkelanjutan. Hal ini menghambat optimalisasi strategi pemasaran hijau secara menyeluruh dan berkelanjutan. Oleh karena itu, penelitian ini merekomendasikan perlunya penguatan strategi komunikasi yang menekankan nilai keberlanjutan kepada konsumen secara berkesinambungan. Selain itu, dukungan dari pemerintah daerah maupun lembaga pendamping sangat diperlukan untuk memberikan pelatihan, pendanaan, serta asistensi berkelanjutan kepada pelaku UMKM. Dengan pendekatan yang lebih terstruktur dan dukungan eksternal yang memadai penerapan green marketing pada UMKM dapat lebih efektif dan berkontribusi terhadap pembangunan ekonomi yang berwawasan lingkungan.
Co-Authors Pradani, Rizki Febri Eka Putri, Sephia Eka Amalia Sulistiana, Erinda Wulandari, Evi Sri