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All Journal Entrepreneurship and Community Development Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Maharani, Fadillah
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Journal : Entrepreneurship and Community Development

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Changes in Consumer Behavior Through Digital Transaction Counseling at the Student Cooperative (KOPMA) Haholongan, Rutinaias; Anwar, Fajri Nurul; Mumtaz, Zufar Hafiz Islamazfar; Aisyah, Siti; Maharani, Fadillah; Wulandari, Putri
Entrepreneurship and Community Development Vol. 2 No. 1 (2024): MAY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v2i1.219

Abstract

This research aims to determine changes in consumer behavior through digital transaction counseling at Student Cooperatives (KOPMA). The method used in this research was observation, by providing counseling to 22 Kopma members on the STEI Indonesia campus in Jakarta. The research results show that the use of digital transactions can have a positive impact on consumer behavior. Students who want to make transactions in cooperatives will find it easier and more affordable with the use of digital transactions. The conclusion of this research is the importance of knowing the latest developments related to technology today, especially for daily needs such as easier payment transactions.
Co-Authors Anwar, Fajri Nurul Artiani, Nanda Ayu Mumtaz, Zufar Hafiz Islamazfar PUTRI WULANDARI Rutinaias Haholongan Silviani, Silviani Siti Aisyah