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Optimalisasi Wisata Kampung Batik Semarang Sebagai Permukiman Yang Berbasis Sejarah Santi Widiastuti; Jennie Kusumaningrum; Lies Handrijaningsih
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 3 No 1 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i1.211

Having been a center for batik activities in the past but experiencing suspended animation in 1970, the condition of the batik village after independence actually experienced a dark period including the title of being a slum village, unsafe because it was a den of criminals and always flooded. Kampung batik is known as an ancient village, whose formation coincided with the history of the city of semarang, its fate experienced ups and downs. However, in 1980, batik craftsmen attempted to revive semarang batik production, although it was not yet optimal due to capital constraints and inadequate human resources in terms of skills. Starting from the concerns that occurred in this historic settlement, the semarang city government carried out the revitalization of the batik village in 2005 and experienced rapid progress until the enactment of regional regulation (perda) no. 14 of 2011 concerning the establishment of batik villages as cultural heritage through the establishment of a thematic village program. The research method is qualitative research with historical methods, which includes heuristics (collecting sources), criticism, interpretation, and writing down facts. The data collection techniques used were interviews, observation and document study. The results of the research can be concluded that batik villages with cultural potential and through community empowerment have become one of the batik producing areas as well as cities with cultural tourism destinations in central java province.

PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN Santi Widiastuti; Jennie Kusumaningrum; Lies handrijaningsih
MANAJEMEN Vol 2 No 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.181

Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips in Jepara Regency. The existence of Raja Teh with the empowerment of 25 employees who come from residents around the factory which was established in 2005 has the potential to be developed especially with the phenomenon of lifestyle consumption of tea drinks in today's society which is more practical, One of the efforts to branding Raja Teh's company image is through attribute design corporate identity that is able to represent a reflection of the company's vision and mission so that it is better known to the wider community.

PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN Santi Widiastuti; Jennie Kusumaningrum; Lies handrijaningsih
MANAJEMEN Vol. 2 No. 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.181

Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips in Jepara Regency. The existence of Raja Teh with the empowerment of 25 employees who come from residents around the factory which was established in 2005 has the potential to be developed especially with the phenomenon of lifestyle consumption of tea drinks in today's society which is more practical, One of the efforts to branding Raja Teh's company image is through attribute design corporate identity that is able to represent a reflection of the company's vision and mission so that it is better known to the wider community.

Perancangan Interior Salon Kecantikan dengan Tema Girly Luxury Berbasis Palet Blush & Gold pada Era Media Sosial Santi Widiastuti; Jennie Kusumaningrum
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol. 5 No. 1 (2025): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/1xr0sk70

Penelitian ini bertujuan merancang interior salon kecantikan dengan tema girly luxury berbasis palet blush & gold yang tidak hanya fungsional, tetapi juga mendukung kebutuhan citra visual pada era media sosial. Pendekatan yang digunakan adalah research by design dengan tahap: pengumpulan data melalui studi literatur dan observasi salon referensi, perumusan konsep girly luxury blush & gold, penyusunan layout fungsional, pemodelan tiga dimensi, serta evaluasi visual terhadap performa ruang. Denah dan pengukuran teknis dikembangkan menggunakan AutoCAD, sementara pemodelan interior dan visualisasi fotorealistik dilakukan dengan 3ds Max dan Corona Renderer untuk mensimulasikan pencahayaan berlapis, karakter material marmer, kayu, serta aksen metal emas dalam suasana ruang yang fotogenik. Kriteria perancangan mencakup integrasi aspek fungsi (ergonomi kursi, jarak antarstasiun kerja, alur resepsionis–waiting–styling–washing–back-of-house), aspek estetika konsep (konsistensi palet blush putih emas, bentuk lengkung, tekstur mengilap), aspek instagramability (penentuan titik foto strategis dengan latar bersih dan cahaya flattering), serta aspek higienitas (penggunaan material nonporos dan warna terang yang mendukung persepsi bersih). Hasil perancangan menghasilkan prototipe interior yang menampilkan citra clean luxury feminin dan siap menjadi latar konten digital, sekaligus menawarkan kerangka operasional penerapan tema girly luxury blush & gold dalam desain salon kecantikan kontemporer.

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