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All Journal Jurnal Pengabdian dan Kewirausahaan
Anvaulauvaa R, Rayvivant
Manajemen, Ekonomika dan Bisnis Universitas Kristen Satya Wacana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Kelayakan Ekspansi Warung Makan “Salsabila” Anvaulauvaa R, Rayvivant; Priambudi, Tunggul Wibisono; Nugraha, Oric Cipta; Purwati, Purwati; Inggarwati, Komala
Jurnal Pengabdian dan Kewirausahaan Vol 8, No 1 (2024): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v8i1.5311

Abstract

This research discusses the potential for expansion of the "Salsabila" as an UMKM actor into a modern cafe during the post-pandemic era. This research uses quantitative and qualitative data collection methods and quantitative descriptive analysis data processing which will be formulated into numbers. The research results show that the expansion shows positive potential based on financial and market aspects. The decline in F&B growth rate after the pandemic is considered not to affect the potential of the F&B industry. This is indicated by the annual increase in the real income of the creative industry in 2017-2021. Apart from that, the payback period, IRR and NPV of this expansion show a positive value or can be said to be feasible in terms of investment value analysis.
Co-Authors Komala Inggarwati, Komala Nugraha, Oric Cipta Priambudi, Tunggul Wibisono Purwati, Purwati